Why is Domino’s Filling Potholes? - Baer Performance Marketing
A full-service agency specializing in brand development and integrated marketing strategies, including a mix of digital, social and traditional media.
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Neat idea...
The transport of a freshly-baked pizza can be fraught with peril for delivery drivers. One unexpected bump or pothole will easily spill, splatter or ruin a pie.
To prevent pizza jostling-related crises, fast-food giant Domino’s Pizza took matters into its own hands and developed a plan to repair deteriorating roads across the United States.
Through the “Paving for Pizza” initiative, Domino’s is asking customers to nominate cities for a paving grant at pavingforpizza.com. If a town is selected, all participating customers are notified, and the city receives funds to patch potholes directly affecting Domino’s customers. The company will be accepting nominations through the end of the year.
“Have you ever hit a pothole and instantly cringed? We know that feeling is heightened when you’re bringing home a carry out order from your local Domino’s store.” Russell Weiner, president of Domino’s Pizza, said in a statement. “We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal.”
(I've never had dominos in my life, put it on the to-do list, my favorite is Little Caesars which is one of the largest chains in Canada ironically they are an American company)
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