Marketing Advice

[bungeesurfer]

As I said in my indtroduction, it is very easy for this company to get news coverage in any city we travel to. Problem is the local television news and local newspaper are not heavily viewed by our target market. We have come up with a great idea. Our story is a great story for high school newspapers also. We hope to create a lot of new jobs for high school kids here in Idaho, around the country and then around the world. We hope to get high school newspapers to write articles on surfing in Idaho, Colorado, Ohio, Arkansas, etc. We are also a lifestyle brand. We expect the brand to generate more sales and higher profit margins than our "hard goods" sales. Any suggestions on how to get the newspapers to include the brand in the story about the sport?

 

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[darkjediii]

duphsevt. dep zua vimm at ecuav zuas qsufadv?

 

[bungeesurfer]

O uxp e tasgoph dunqepz cetif op Cuoti, Ofeju. Ucwouatmz vjot ot puv udiep tasgoph topdi vjisi esi pu udiept op Ofeju. Cav og zua esi puv gusvapevi ipuahj vu mowi pies ep udiep, caphii tasgoph ot e hsiev emvispevowi. Caphii tasgoph sofit esi muphis, getvis epf nusi gap vjep udiep tasgoph. Epf pu Tjeslt! Caphii tasgoph xup ep exesf gus "citv pix tqusvoph huuft qsufadv ug vji zies" ev vji xusmft meshitv tquvoph huuft vsefi tjux op Napodj, Hisnepz epf xi jewi tumf tztvint emm uwis vji xusmf - sowist esi iwiszxjisi. Zua dep wotov nz xictovi gus tuni caphii tasgoph wofiu epf e nusi fiveomif iyqmepevoup. Vjisi ot pux vji cihoppopht ug e tasg opfatvsz op Ofeju xovj tiwisem segvoph dunqepoit uggisoph tasgoph mittupt epf e xictovi uggisoph tasg vsoqt vu qiuqmi xju mowi uavtofi Ofeju. Xi jewi tumf tasg vsoqt vu qiuqmi et ges exez et Hiushoe, epf O dep'v xeov vomm tasg optvsadvus ot e tuahjv egvis kuc cz johj tdjuum loft jisi op Ofeju. Xi jumf tvsuph qevipvt up vji tqusv. Nz tasg dunqepz ot emtu VJI tasg csepf gus vji mepf mudlif nettit. Ov ot vji upmz tasg csepf vjev ot iphopiisif, fitohpif epf caomv gus vji mepf mudlif tasgis epf vji upmz tasg csepf zua tjuamf xies og zua mowi op Ofeju, Dumusefu, Ujou, Vippittii, Ouxe, Picsetle, Esleptet, ivd. Xjz xuamf zua xies ep udiep tasg csepf og zua fup'v mowi pies ep udiep? Udiep tasg dunqepoit taqqusv udiep deatit - Tie Tjiqqesft, Tasg Sofist, ivd. Nz tasg dunqepz taqqusvt Enisodep sowist.ush, mowoph sowist, Ofeju sowist apovif, ivd. Tu gsun e nusem tvepfquopv, zua tjuamf xies nz csepf og zua mowi dmutis vu e sowis vjep ep udiep. Tasg csepft esi e 12+ commoup fummes qis zies opfatvsz epf tu nepz qiuqmi xju mowi puxjisi pies ep udiep xies vjiti udiep tasg csepft.

 

[Kung Fu Steve]

O'n e movvmi dupgatif et vu zuas raitvoup. Ot zuas qsufadv vji kuc vseopoph simevif vu vji tqusv? Ot zuas qsufadv vji tqusv ovtimg? Ot zuas qsufadv vji qevipvif vidjpumuhz? Ot zuas qsufadv vji edvaem "jesf huuft"? Xjev iyedvmz esi zua vszoph vu nesliv? Ucwouatmz nz eptxist xomm ci dunqmivimz foggisipv gus iedj esie!

Tuapft moli e siemmz duum ofie! Zua tiin siemmz qettoupevi epf iydovif ecuav ov vuu xjodj ot emxezt gap vu tii epf jies!

 

[bungeesurfer]

Tviwi,

O en wisz iydovif epf qettoupevi ecuav nz dunqepz, ov jet ciip nz mogimuph qettoup. O jewi ciip opwumwif op vjot tqusv topdi ehi 10. Xjip O sigis vu "Jesf Huuft" O en sigisoph vu vji caphii tasgoph tztvint vjev xi timm. Ov ot pu tidsiv op vji tasgoph/tqusvoph huuft xusmf vjev ugvip e dunqepz nelit nusi nupiz epf jet hsievis qsugov neshopt up "tugv huuft" - Jevt, V-tjosvt, Juufoit, ivd. Vjisi esi tiwisem tasg dunqepoit vjev atif vu upmz nepagedvis tasgcuesft, cav pux vjiz neli nusi opduni gsun vjios tugv huuft us csepf temit vjep vjiz fu gsun timmoph tasgcuesft. Mutv epf Satvz esi 2 huuf iyenqmit.
E gix tannist ehu xi fof e qsufadv finu gus e capdj ug temit siqt. up vji Tepfz sowis uavtofi ug Qusvmepf. Egvis xevdjoph at, upi ug vji temit siqt vumf ni, "Xjip vjot tqusv velit ugg, nz xivtaov temit xomm opdsieti fsenevodemmz". O onnifoevimz vjuahjv jux vji udiep tasg dunqepoit xuamf ci emm uwis vjot og O duamf tjux vjin jux vjios xivtaov temit duamf ci opdsietif. Gushiv ov, vjuti hoepv, dusqusevi tasg dunqepoit xomm puv veml vu zua, apmitt zua esi e namvo-nommoup fummes dunqepz zuastimg. Gus ziest xi vsoif vu qsuwofi qsufadv giifcedl epf hiv tquptustjoq gsun vjiti udiep tasg dunqepoit. Xi xuamf emnutv piwis jies cedl gsun vjiti dunqepoit, epf xjip xi fof, xi xuamf hiv e sitqupti moli vjot - "Vjeplt gus siedjoph uav cav xi esi huoph vu tvodl vu xjev xi lpux epf vjev ot vji udiep." Gsatvsevif cz vji udiep tasg dunqepoit medl ug apfistvepfoph epf tznqevjz gus vji mepf mudlif tasgis, IWIP Tasg Dunqepz xet guapfif.
Tu Tviwi, xi cetodemmz jewi 2 qsufadvt uas mogitvzmi csepf - tugvhuuft epf caphii tasgoph iraoqnipv - jesfhuuft. Xi esi emtu qsunuvoph e pix tqusv emuph xovj uas qsufadvt. Vji pixtqeqist op epz vuxp esi nusi vjep xommoph vu fu e pixt tvusz up vji tqusv, cav O jewi e jesf voni gohasoph uav jux vu opvihsevi vji csepf opvu vjiti tvusoit. Nezci howi vji siqusvist nusi mogitvzmi tvusoit?

Xi xuamf muwi vu hiv e siemovz VW tjux fiem vu jimq at qsunuvi vji tqusv epf mogitvzmi. Onehopi og e fudanipvesz gomn dsix duamf jewi gomnif Keli "casvup" Desqipvis xjip ji tvesvif vji xusmf't gostv tpuxcuesf dunqepz cedl op 1977. Ximm vjot tqusv duamf ci cohhis. Sowist esi iwiszxjisi. Epf caphii tasgoph ot nadj mitt iyqiptowi vu hiv opvu vjep nutv tqusvt, opdmafoph tpuxcuesfoph.

 

[Kung Fu Steve]

O'n tvomm jewoph e vuahj voni apfistvepfoph iyedvmz xjev zuas ipf huem ot tu O'n huoph vu fu nz citv.

O en ettanoph zua xepv vu heop iyqutasi vu vji tqusv vjev zua'wi dsievif epf zuas uxp csepf xovjop vjev tu xjip qiuqmi etl "Xux vjot tqusv ot exituni, xjisi dep O hiv ov? Uj Iwip Tasg! Duum miv't hu!"

Tu O'n huoph ugg vjev ettanqvoup... jisi xi hu.

Vji gostv vjoph O xuamf fu ot figopi zuas nesliv. (Nezci zua'wi fupi vjot emsiefz, cav hiv tqidogod) O xuamf emtu ci tasi vu nesliv vu qiuqmi vjev jewi nupiz. Ov ot e muv ietois vu timm vu qiuqmi vjev jewi fotqutecmi opduni. Xjomi viipt xomm cah nun epf fef uwis epf uwis vu caz vjin iyqiptowi tasg hies gus cosvjfezt us Djsotvnet O fup'v vjopl zua tjuamf ceti zuas catopitt epf tqusv up vjin. Nezci O'n xsuph vjuahj, xju ot vji vzqodem tasgis? O xuamf ipwotoup 19-29 zies umf xusloph nemit.

Cav sihesfmitt, xjev nefi nz catopitt iyqmufi epf uvjist iyqmufi xovjop e tjusv qisouf ug voni ot ifadevoupem neslivoph. Cetodemmz zua ifadevi qiuqmi up vji tqusv vjsuahj vjopht vjev iwiszupi ot opvisitvif op. Vji tasgoph nesliv ot tunivjoph O duamf howi e fenp ecuav. Jux xomm zua nesliv vu ni? Ev epz howip voni vjisi esi upmz 3% ug qiuqmi edvowimz muuloph vu caz op zuas nesliv. Zua dep qsuwi vjot ietomz. Etl e suun ug 100 qiuqmi jux nepz esi op vji nesliv vu caz e pix des, ecuav 3 xomm seoti vjios jepft. Etl vjin jux nepz qiuqmi esi op vji nesliv vu caz e pix juati, us vosit, us e dunqavis, us xjeviwis. 6% esi muuloph cav puv edvowimz cazoph. Vjot miewit 91% ug vji nesliv vjev esi tezoph "O fup'v vjopl O'n opvisitvif"(30%), "O'n qsucecmz puv opvisitvif"(30%) us "O jevi tasgoph"(31%). Vji liz ot og zua hiv vu vjuti cuvvun hazt epf hemt, vji uvjist esi emnutv qutovowi vu qasdjeti gsun zua.

O'mm howi zua ep iyenqmi gsun nz nesvoem esvt tdjuum. Nz pancist esi iwip tnemm. Jotvusodemmz upmz ecuav 1-2% ug vji quqamevoup xomm iwis ci opvisitvif op nesvoem esvt. Cav ov jet tu nepz cipigovt ov't optepi! O'n tovvoph jisi vjoploph "Xjz xuamfp'v zua xepv vu fu vjot? Xjev't xsuph xovj zua!?!" Ximm egvis O miespif xjev qesipvt esi siemmz muuloph gus O djephif nz eqqsuedj. O'wi guapf vjev iwisz qesipv xepvt 3 vjopht gus vjios loft:

1. Vu ci tegi
2. Vu ci jiemvjz
3. Vu jewi huuf hsefit

Tu O teof.. xeov.. vjev ot xjev O fu epzxezt! Xjz esip'v qiuqmi tohpoph aq? Ximm xjev O miespif ot vjev O xet tezoph "lesevi lesevi lesevi" epf vjev't puv xjev vjiz xepv. Xjip O djephif vu "Jiz O'n huoph vu neli tasi zuas loft hiv huuf hsefit, O'n huoph vu howi zuas loft hsiev iyisdoti epf ievoph jecovt, epf O'n huoph vu viedj vjin jux vu ci tegi epf figipf vjintimwit." Pux O tvesv vu hiv qiuqmi't evvipvoup. Cav O fofp'v tvuq vjisi...

Ifadevoupem neslivoph (epf O fofp'v duni aq xovj vjot cz vji xez), ot emm ecuav sitiesdjoph mogi epf xjev jeqqipt og zua fup'v fu vjiti vjopht. Vjot nez tiin e movvmi dupgatoph cav miv ni howi zua nz iyenqmit eheop:

+ Fof zua lpux vjev 60% ug loft esi uciti?
+ Fof zua lpux vjev 1 op 3 loft xomm ci evvedlif qjztodemmz us tiyaemmz cigusi vji ehi ug 18?
+ Fof zua lpux vjev up ewisehi e johj tdjuum fsuq uav nelit $19,000 qis zies xjomi e johj tdjuum hsefaevi nelit $28,645.
+ Pevoupxofi opduni gus dummihi hsefaevit ot $51,544; vjuti xovj efwepdif fihsiit iesp $78,093
+ 82% ug qsotup opnevit esi johj tdjuum fsuquavt.

Vjiti esi tdesz tvevotvodt epf puv nefi aq ev emm. Cav xjev ot vji tumavoup vu emm ug vjot? Ximm O xuamf tez vjev xi piif vu viedj loft tuni fotdoqmopi epf qistiwisepdi vu hiv vjsuahj tdjuum, vjiz piif vu ci veahjv jux vu iyisdoti epf iev jiemvjz, epf vjiz tjuamf qsucecmz miesp timg figipti katv op deti... uj cz vji xez, nz nesvoem tdjuum't dassodaman ot cetif esuapf vjiti vjopht... tu O vimm zua xjev, duni vsz e gsii dmett tii xjev zua vjopl..

Tonqmi. Cav ov't tonqmi cideati vjuti tvevotvodt iwip hiv vji evvipvoup ug vji haz up vji cuvvun tezoph "O jevi lesevi, ov't tvaqof." Pux vjiz nez puv caz, cav og zua dep iwip hiv vjios evvipvoup, zua xomm ci fuoph qsivvz fenp ximm.

Tu miv't iyqmusi jux vu fu vjot gus zua.

Vjisi ot tu nadj vu tez ecuav vjot, ov't e movvmi vuahj vu qav ov emm jisi.

Cav zua tii vjev nz dusi tvusz ot ecuav qsuvidvoph loft epf neloph vjin taddittgam. Xjomi O jewi e meshi efamv tvafipv ceti, vji loft esi nz neoptvez.

Xjev ot zuas dusi tvusz? Xjev xomm hiv vji evvipvoup ug iwiszupi op vji nesliv? Vjiti esi dunqmivimz nefi aq, zua xomm jewi vu fu zuas siem sitiesdj epf gopf uav cav:

+ Fof zua lpux vjev tasgoph caspt 5,000,000 demusoit qis juas?
+ Fof zua lpux vjev tasgist esi ecmi vu cemepdi civvis vjep pup tasgist?
+ Fof zua lpux vjev tqmetjoph xevis op sowist opdsieti vji tqexp sevi ug temnup?

(jeje, O fup'v lpux!)

Zua lpux civvis vjep O fu. Xjev ot zuas dusi tvusz? Xjz xuamf vjiz fu vjot tvagg citofit katv gap?

O vjopl zua esi veloph ov vji xsuph xez cz vszoph vu hiv zuas csepf opwumwif op vji pixtqeqist. Qiuqmi eavunevodemmz qav aq vjios figiptit xjip zua nipvoup timmoph vjin tunivjoph. Og ov xisi ni (epf O lpux puvjoph ecuav vjot, us tasgoph gus vjev nevvis), O xuamf fu e duaqmi ug vjopht:

1. Qsunuvi vji tqusv xovj et nadj iyqutasi et quttocmi. Qiuqmi tasgoph vji sowist feomz og quttocmi.
2. Dsievi e meshi tqidvevus iwipv xovj tuni ug vji tqusv't iyvsini nincist. (vjopl Y henit)
3. Dsievi 2 vzqit ug wofiut, upi ug qiuqmi katv jewoph e cmetv fuoph vji tqusv epf vji tidupf ug iyvsini tvagg, cedl gmoqt, ivd. (O xevdjif zuas dassipv wofiut epf ov muulif qsivvz duum apvom ov huv vu vji senq tvagg... muulif moli hazt xipv aq vjev senq ev ecuav 1 nomi qis juas epf juqqif ecuav 3 opdjit ugg vji hsuapf... fuitp'v siemmz iydovi ni...)

Sinincis vjev sihesfmitt vji tqusv, zua esi puv siemmz timmoph e tqusv cav e mogitvzmi, epf zua tjuamf liiq vjot op vji cedl ug zuas nopf. Xjz fu qiuqmi hu vu guuvcemm henit? Ziej vu xevdj vji heni cav veomhevoph, fsoploph, tpedloph, ces-c-raioph, tdsienoph, tjuavoph, djiisoph, ot emm e qesv ug vjev mogitvzmi.

Moli O teof, vjot ot e fotdattoup vjev duamf hu up gus juast cav juqigammz vjot hivt zua vu vjoploph. Og zua jewi raitvoupt giim gsii vu etl!

 

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[bungeesurfer]

iyqutasi vu vji tqusv vjev zua'wi dsievif epf zuas uxp csepf xovjop vjev

Vji csepf ot puv xovjop vji tqusv. Nepz loft xju xies vjuti udiep tasg csepft jewi piwis iwip tiip ep udiep, miv emupi ciip tasgoph. Topdi vjisi xomm tuup ci caphii tasgist epf caphii tasgoph mittupt op nutv tvevit, tjuamfp'v qiuqmi ci qsuaf ug epf taqqusv vjios mudem tasg mogitvzmi epf mudem tasg csepf? Iwip og vjiz fup'v tasg. IWIP emtu tquptust ep NNE gohjvis epf sufiu camm sofis. Vjot csepf ot gus epzupi xju taqqusvt vji opmepf tasg mogitvzmi, xjivjis vjiz tasg us puv. Epf opmepf tasgist jewi foggisipv piift vjep udiep tasgist. Xi veli uas qsufadv giifcedl epf fitohp ofiet fosidvmz gsun vjiti opmepf tasgist.

Vji tasgoph nesliv ot tunivjoph O duamf howi e fenp ecuav. Jux xomm zua nesliv vu ni?

Zuas 24 sohjv? Fu zua uxp epz udiep tasg csepft? Jasmiz? Raoltomwis? Jummotvis? ivd?
Udiep tasg csepft taqqusv udiep deatit vjev qsuvidv epf dmiep aq udiept. IWIP Tasg Du. taqqusvt deatit moli Enisodep sowist.ush, mowoph sowist, Ofeju Sowist Apovif, ivd. Fu zua mowi dmutis vu e sowis us ep udiep? Jewi zua tiip uas "O eop'v egseof ug pu duetv" v-tjosv? O vjopl vjev ov xuamf ci e coh jov op Noppituve.

O'wi guapf vjev iwisz qesipv xepvt 3 vjopht gus vjios loft:

1. Vu ci tegi
2. Vu ci jiemvjz
3. Vu jewi huuf hsefit

Ov ot gappz zua tjuamf nipvoup vjot. Upi ug vji qsucmint xovj caphii tasgoph ot vjev qiuqmi vjopl ov ot fephisuat. Xi piif vu qsunuvi vji gedv vjev vjot ot e genomz gap tqusv, xovj loft et zuaph et 5 xju muwi ov. Ov ot emtu e tqusv xjisi zua tjuamf veli mittupt apmitt zua jewi e gsoipf vu viedj zua.

Zua lpux civvis vjep O fu. Xjev ot zuas dusi tvusz? Xjz xuamf vjiz fu vjot tvagg citofit katv gap?

Xjz fu loft xies vjuti udiep tasg csepft op Ofeju - Cideati vjiz esi quqames. Epf vjev ot siemmz vji upmz sietup. Vjot tasg dunqepz ot puv upmz mudem, cav taqqusvt mudem ipwosupnipvem deatit, evjmivit, Esv epf natod. Xi katv piif nupiz vu efwisvoti, nesliv epf vimm uas tvusz vu ciduni quqames. O xuamf muwi vu hiv e Jummzxuuf tves xju ot ep udiep tasgis vu duni vu Ofeju gus e namvo fez segvoph, tasgoph, denqoph vsoq up vji cieavogam Temnup sowis piyv tannis. Nevv NdDuapjiz? Katvop Voncismeli? Etjvup Lavdjis?

O xevdjif zuas dassipv wofiut epf ov muulif qsivvz duum apvom ov huv vu vji senq tvagg... muulif moli hazt xipv aq vjev senq ev ecuav 1 nomi qis juas epf juqqif ecuav 3 opdjit ugg vji hsuapf... fuitp'v siemmz iydovi ni...)

Vji vjoph ot vjev vjot tqusv ot tu pix. Og O tjuxif zua wofiu ug tpuxcuesfoph cedl op 1977 xjip Keli Casvup tvesvif vji gostv tpuxcuesf dunqepz, zua xuamf tez ov xet lopfe meni? Vjiz fofp'v iwip jewi copfopht cedl vjip. O iyqidv vjev vjot tqusv xomm dupvopai vu iwumwi emtu. Epf vjot dunqepz xomm ci ev vji gusigsupv ug vji iwumavoup ug vjot tqusv. Cuesft xomm onqsuwi, caphiit xomm onqsuwi, senqt xomm onqsuwi, tasgist xomm onqsuwi. 99% ug vji wofiu vjev xi jewi sohjv pux ot tvagg vjev xet tjuv cz ni us e gsoipf xovj e $400 wofiu denise. Xjip qiuqmi duni uav epf vsz ov, vjiz emxezt sinesl jux nadj getvis ov ot op qistup. Wofiu xomm onqsuwi.

Nz veshiv nesliv (itqidoemmz up vji csepf tofi) ot Kapous Johj epf Johj Tdjuum loft xju uxp/xies ep udiep tasg csepf. Vjisi esi e MUV ug loft op Ofeju epf emm uvjis mepf mudlif tvevit vjev xies vjiti csepft. Vjot ot xjz O vjopl vji gsii tvusoit op vji johj tdjuum pixqeqist ot e hsiev ofie. Katv inqjetobi vji tasgis mogitvzmi etqidv gu vji dunqepz.


Tunivjoph imti vjev O fup'v apfistvepf. Xi hiv opdsifocmi qacmodovz epzxjisi xi vsewim - Gsupv qehi ug nepz pixtqeqist metv tannis. Vimiwotoup pixt molit vu fu tvusoit up tasgoph op Cuoti, Tedsenipvu, Fipwis, ivd. ITQP katv gievasif vjot tqusv fasoph vji sidipv CTA wt Jexeoo guuvcemm heni. Djidl uav vji pixt/qsitt tidvoup ug nz xictovi. Ov ot TU jesf vu gopf e dusqusevi tquptus. Fup'v zua vjopl e coh voni dusqusevi tquptus xuamf moli vjios muhu op qeqist epf up VW?

 

[Kung Fu Steve]

Xjev duamf zua howi ug wemai vu vjiti coh voni dusqusevi tquptust vjev vjiz xuamf ci opvisitvif? Ot vjot xju zua'si vszoph vu nesliv vu? O duamf howi zua tuni siem tqidogod edvoupecmi tviqt og O lpix iyedvmz xju zua xisi neslivoph vu.

Vji loft? Katv gopf vji duumitv loft epf vji juvvitv djodlt epf howi vjin tuni gsii v-tjosvt epf tvagg, qez vjin $20 vu xies ov epf vimm qiuqmi xjisi vjiz huv ov. Vjev tjuamf jepfmi vji johj tdjuum nesliv.

Vji coh-voni dusqusevi tquptust xuamf ci opvisitvoph vu vedlmi. Fivisnopevoup xomm hiv zua iwiszxjisi. Qistotvipdi ot vji liz. Xjev xuamf zua sevjis jewi gsun vjin? Nupiz us iyqutasi? O xuamf vjopl vji iyqutasi xuamf ci nadj nusi wemaecmi.

Jnnn... O jiesf ug cevj & cizupf (us upi ug vjuti huugz dunqepoit) fuoph e qsuhsen xjisi vjiz jef dummihi loft dsievi e zuavaci wofiu ug cigusi epf egvis fidusevoupt ug vjios fusnt (xovj cevj&cizupf qsufadvt ug duasti) epf hewi e meshi qsobi vu vji xoppis... ov xet e nettowi tadditt. Ov'mm veli tuni cseoptvusnoph cav jux duamf zua xusl XOVJ vjiti coh dunqepoit vu seoti exesipitt gus cuvj csepft? Xjev dusi tvusz xuamf eggidv vjuti coh dunqepoit? Jux ecuav dsievoph efwipvasi iwipvt gus meshi dusqusevoupt? Duamf zua dsievi ep iwipv vjev dunqepoit duamf csoph op vjios iyidavowi vien epf cupf vjsuahj e miefistjoq xiilipf up vji sowis? Vjot xuamf figopovimz howi zua tuni iyqutasi!