The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Looking for some honest feedback... selling shorts.

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

Mike Cutler

PARKED
Jan 26, 2019
4
0
3
St. George, Utah
Hey everyone! I hope it's okay to ask for some help here. I've read both Millionaire Fastlane and Unscripted several times. After reading MJ's books I finally got to a point where I knew I had to start something. After several months of working, I created athletic men's shorts. My website just laughed, and I would love some honest feedback. I know it needs a lot of work.

My main struggle is how to drive website traffic, and helping customers see the vision of what I am trying to do. The name of my website is hypflex.

hypflex.com

Thanks everyone!
 

Don't like ads? Remove them while supporting the forum. Subscribe.

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
30,372
110,196
3,751
Fountain Hills, AZ
Well for starters, you've chosen a line of goods that is somewhat commodified. I know I'm not brand loyal to any pair of shorts other than fit and price.

As such, your branding will be big part of the equation. At first glance, I don't see much there in terms of branding that conveys that, "These freaking shorts are like nothing you've ever worn!" The website just doesn't convey any sizzle. And for something boring like shorts, you'll need sizzle.

I would also think that in this line of goods you will NEED to offer free return shipping as well, and use that as a value skew.

What kind of market validation did you get that shorts was something good to sell? Other than you personal distaste for available options?


NOTE: I moved your intro to the Concept Feedback part of the forum and edited the title.

Welcome to the forum Mike.
 

rogainer

Silver Contributor
FASTLANE INSIDER
Summit Attendee
Speedway Pass
Jan 22, 2014
221
521
254
Vancouver, BC
Needs a unique selling point - They all say they are comfy and stretch.
Better "pain" story - Finding good shorts has never been a problem for me.
When the logo is on the shorts, from an angle it looks like lulu lemon.
 

Supercar

Silver Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Mar 14, 2012
273
503
253
Michigan, Arizona
You desperately need better pictures. Right now they look like plain loose fitting shorts for men with skinny legs. The third picture I am not even sure this is a man's lower body, as the shirt widens from the top to bottom. You need athletic bodies in your pictures, something that people would want to look at.

You asked for honest...
 

404profound

Platinum Contributor
I've Read UNSCRIPTED
Speedway Pass
Aug 27, 2017
1,344
2,783
662
Desert of Desertion
I'd recommend doing further market research. Take a look at what niche brands are doing, and what demographics they serve. Clothing brands that have success have a market identity. Need underwear for truckers? Duluth Trading. Need surfing shorts? Quicksilver. Need WASPy prep-boy shorts? Brookes Brothers.

Who is your market? If you think your market is "people who want stretchy shorts" ... well.. good luck.
 
OP
OP
M

Mike Cutler

PARKED
Jan 26, 2019
4
0
3
St. George, Utah
Well for starters, you've chosen a line of goods that is somewhat commodified. I know I'm not brand loyal to any pair of shorts other than fit and price.

As such, your branding will be big part of the equation. At first glance, I don't see much there in terms of branding that conveys that, "These freaking shorts are like nothing you've ever worn!" The website just doesn't convey any sizzle. And for something boring like shorts, you'll need sizzle.

I would also think that in this line of goods you will NEED to offer free return shipping as well, and use that as a value skew.

What kind of market validation did you get that shorts was something good to sell? Other than you personal distaste for available options?


NOTE: I moved your intro to the Concept Feedback part of the forum and edited the title.

Welcome to the forum Mike.
Thanks so much for the response MJ. You're totally right. After looking more into it, the messaging on my website is really dull. I'll change that!

To be honest, I could have done more product validating. I did a small focus group of my target market, but I didn't do much beyond that.

Thanks so much for your help!
 
OP
OP
M

Mike Cutler

PARKED
Jan 26, 2019
4
0
3
St. George, Utah
You desperately need better pictures. Right now they look like plain loose fitting shorts for men with skinny legs. The third picture I am not even sure this is a man's lower body, as the shirt widens from the top to bottom. You need athletic bodies in your pictures, something that people would want to look at.

You asked for honest...
I really appreciate that! Thank you. You are completely right.
 
OP
OP
M

Mike Cutler

PARKED
Jan 26, 2019
4
0
3
St. George, Utah
I'd recommend doing further market research. Take a look at what niche brands are doing, and what demographics they serve. Clothing brands that have success have a market identity. Need underwear for truckers? Duluth Trading. Need surfing shorts? Quicksilver. Need WASPy prep-boy shorts? Brookes Brothers.

Who is your market? If you think your market is "people who want stretchy shorts" ... well.. good luck.
Awesome advice. I need to work on my vision and find my target market. Up until now, I haven't focused as much on that as I should. Thanks so much! I really appreciate it.
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Fox's Web Design Guide: Earn $100K this year (Yes, 2020!) and Go Fastlane
What’s the minimum amount of skills and knowledge needed to start the course ? This is...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
Ah, I should've checked here to find out that it was free! Although, Amazon only charged $2 for...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Pick the one you need most. Some just buy them all. :D Loving your email sequence.
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Dropping a quick note in here to say... if you are on TFL, you are part of an elite group of...
  • Sticky
MARKETPLACE Kill Bigger Incubator
I joined @Kak's business incubator in the first week of May. During our daily chats we uncovered...


Visit A Forum Sponsor
sponsor

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom
AdBlock Detected - Please Disable

Yes, ads can be annoying. But please...

...to support the Unscripted/Fastlane mission (and to respect the immense amount of time needed to manage this forum) please DISABLE your ad-block. Thank you.

I've Disabled AdBlock