Looking for Feedback on Next FB Ad Campaign for My B2B SaaS – Static vs Video, Ad Set Strategy?

[IBuildApps]

Hey everyone,

I’m preparing for the next marketing campaign for my B2B SaaS app and would really appreciate some insight from those more experienced with FB ads.

Here’s the background:

• I ran a $300 Facebook campaign (mostly static image ads) over the past month, targeting different audiences and testing creative variations.
• From that, I got my first paying customer, and 10 other users registered. Some gave very positive feedback and said they’re waiting on specific features to start using the product more actively.
• I’ve since implemented a bunch of new features based on early feedback and I’m about to update my landing page accordingly.

Now I’m planning a new campaign with a ~$500–600 budget and thinking about the best ad approach. A few things I’m unsure about:

1. Would you recommend going with flexible ads (multiple images/creatives in one ad set), or…
2. Is it better to launch multiple single-creative ads and just see which one takes off?
   
   • I’ve read conflicting things: some say FB picks a winner too quickly and kills off others before they have a chance to perform.
3. Should I use one creative per ad set for more control and clean testing?
4. What about video ads? I feel it might be more engaging but I’ve never made one and I’m unsure how to present a SaaS tool in a video format.
   
   • Any tips or examples for SaaS-style video ads?
   • If I do go that route, should I consider YouTube ads as well?

I’m skipping Google Ads for now because this isn’t a “searched” product – I need to generate awareness and curiosity, which seems better suited to Facebook/Instagram (and maybe YouTube).

Would love any thoughts, especially from those who’ve scaled FB ads for B2B/SaaS.
Thanks in advance!

 

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