Linkedin: Waste of time? Effective strategies?

[townhaus]

Hi guys,

Linkedin is the largest B2B social network most CEOs & people engaged in business can be found there.

Are you using it effectively to 'network' with investors, partners & clients / customers?

I've had some success with cold-engagement (searching for the relevant audience, connecting to & messaging them directly) leading to email, skype calls & in some cases a meeting / interview.

I'd say that it has been about the same as direct email (via a website form or finding an email address from a blog etc).

A lot of my time has been 'wasted' though, with conversations leading nowhere eventually, turning unresponsive etc.

Just wondering what approaches others have taken, or success stories leading from using it.

 

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[AdamMaxum]

I've dabbled in LinkedIn strategies like you mentioned. Making connections and cold messaging various people. Our sales team has made a few connections with people in related niches and used that to secure a few deals but nothing significant. Typically the communication goes dead after the initial convo or initial connections are made from the other side.

I've also done the LinkedIn paid ads and those seem to be worthless. Can never get anything going with them.

For being such a big network I'd have to say that LinkedIn is probably the most under utilized channel for business advertising. If anyone has any good tips I'd be interested as well, but from my experience it hasn't yielded anything much in terms of growth or connections.


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