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Limited Time: Focus on new ads or Focus on adding products to store?

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Tourmaline

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My time is rather limited, so I'm trying to figure out if I should spend time learning new advertising platforms and creating ads for them, or taking pictures of new products and creating the listing and details.

I have about 20 hours of work to do in each area. Which would you prioritize?

Currently I only advertise on Facebook. I am looking next to advertise on Pinterest, Bing, DuckDuckGo, Instagram, Snapchat. I have advertised on Google before and plan to start that route again as well. I have done a little bit of SEO and need much more work in this angle as well.

However I have several inventory items that I need to take pictures of, edit, create listings and descriptions for. Something really bothers me about having spent money on inventory that people cannot buy!

I currently get a pretty steady stream of sales from Facebook alone, but I can support more sales and don't want to be reliant on just one channel. So I am leaning towards spending more time on advertisements until I have business significantly coming in from at least three channels, and then I will spend the time to list all of the inventory that is not yet listed.

Any input or wisdom from you all will be much appreciated!
 
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Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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