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MJ DeMarco

I followed the science; all I found was money.
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Leverage is defined as the action of a lever or the mechanical advantage gained by it in a specific situation. According to Kevin Eikenberry, 'When we use a lever, we use specific, correct actions to create great results. That is what we all want to do

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MJ DeMarco

I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Jul 23, 2007
34,430
135,071
Utah
I pulled this story out of the News Section as it describes the very essence of "Fastlane" -- while reading it, I actually thought the writer hacked into my computer and stole parts of my book.

Nonetheless, its a great, short read.
 

Diane Kennedy

Bronze Contributor
Aug 31, 2007
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Thanks for posting this MJ.

I liked the example of the engineering company with multiple types of income. The next thing I'd do to leverage that company would be to look at how the company can get double/triple/ie more use out of a single effort.

For example, I tape all of my seminars. People pay for the live experience and then later it becomes a product that my website can sell.

Most of the initial threads I start here come from longer articles or books that I've written. Articles I've written often become online workshops that are part of the $10/month First Class Lounge on my website. Research once, develop strategies once - and then put them out in many different ways. You get more reach, create more and different types of revenue streams and get to test out ideas in more than one market.

Good stuff. I love this type of thinking about business.
 
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