Me & my team just come off a 7 month promo run for a project that I released. The project was a 7 song EP. We released the project with as much professionalism as possible.
We passed out 25,000 copies of the EP in our local market (75 mile radius). I own a duplication company so I was able to press CD's pretty cheaply. I chose heavy street promo because it allowed us to have a personal interaction with our potential audience.
Throughout the promo run, we got pretty good feedback, built up a few fans/supporters & got people reaching out through social media. Although this was cool, I realized that I spent a lot of money just on street promo and it had limited reach. Word of mouth only went so far with this.
We passed out all those CDs and barely scratched the surface and that was just in the local market let alone the whole country. Many people saw us out and said that had the CD or saw it somewhere but they never listened or checked it out. The EP had a really dope cover. Also, we had a problem with MANY rude people throwing the CDs on the ground right after it being handed to them which was wasted money.
I shot 3 high quality videos to support the project. On 2 of those videos, I implemented super targeted FB ads that got really great engagement & results. These campaigns cost 1/10 of the price that it cost for the street campaigns and were able to reach more people. Great thing about this is, I only paid for results whereas I was paying on the street level whether there was a result or not.
I am about to release a new single & shoot a video. I'm planning on making this campaign more focused on social media/internet than street promo. I'm going to make video my main tool instead of the CD.
With music, you have to reach many people with quality music, consistently. My goal for these marketing campaigns is to generate a buzz that leads to high paying shows.
I've researched the market and new strategies that I'm going to use for this new video.
I'd like to hear your opinions. Should I still implement street promo or should I abandon it 100% in favor of the new aged digital promo?
We passed out 25,000 copies of the EP in our local market (75 mile radius). I own a duplication company so I was able to press CD's pretty cheaply. I chose heavy street promo because it allowed us to have a personal interaction with our potential audience.
Throughout the promo run, we got pretty good feedback, built up a few fans/supporters & got people reaching out through social media. Although this was cool, I realized that I spent a lot of money just on street promo and it had limited reach. Word of mouth only went so far with this.
We passed out all those CDs and barely scratched the surface and that was just in the local market let alone the whole country. Many people saw us out and said that had the CD or saw it somewhere but they never listened or checked it out. The EP had a really dope cover. Also, we had a problem with MANY rude people throwing the CDs on the ground right after it being handed to them which was wasted money.
I shot 3 high quality videos to support the project. On 2 of those videos, I implemented super targeted FB ads that got really great engagement & results. These campaigns cost 1/10 of the price that it cost for the street campaigns and were able to reach more people. Great thing about this is, I only paid for results whereas I was paying on the street level whether there was a result or not.
I am about to release a new single & shoot a video. I'm planning on making this campaign more focused on social media/internet than street promo. I'm going to make video my main tool instead of the CD.
With music, you have to reach many people with quality music, consistently. My goal for these marketing campaigns is to generate a buzz that leads to high paying shows.
I've researched the market and new strategies that I'm going to use for this new video.
I'd like to hear your opinions. Should I still implement street promo or should I abandon it 100% in favor of the new aged digital promo?
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