1) Recommendations on where to outsource software/web app development? I'm trying to get one developed, but weeding through unqualified firms is a challenge.
Damn I wish I could help you with a few referrals or something, but honestly I've always developed my own stuff. In the early days I was beyond broke so I started learning Perl/CGI (this was before PHP, etc. even existed) just to do basic things like setup contact forms, etc. but over the years I've learned enough to be considered a full-blown LAMP developer and I can create almost anything.
The kind of stuff I do is generally relatively simple and can be developed in anywhere from 1 day to a month or so at most, and I actually enjoy it a bit, so I just do it myself. That way I'm intimately familiar with my own stuff, I can make changes quickly, and I don't have to deal with flaky programmers.
All I can recommend is that you ask around for referrals and check references. I'm sure if you ask around on a few forums you'll get a few good leads and find someone good. Sorry I couldn't be of more help on this!
... it's not for everyone, but if you have the personality/mind for it, I would STRONGLY recommend that you at least consider learning basic coding and "techie stuff." I really believe that having this skillset has been a huge advantage to me. I know for sure that in at least one situation it was the difference between me becoming #1 or staying #3 or #4 in a particular niche. While my competitors took weeks/months to iterate and upgrade their stuff, I was adding new features in hours and days. They literally couldn't keep up with me.
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