The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Please Leave the Politics to CNN and FOX.
    Just a reminder that political topics/memes are prohibited, unless discussed within the realm of business and investment, for example, the impact the new Treasury Secretary might have with BTC. Please help keep the forum free of politics. (And I promise to do better myself!)
  • Join 60,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

I've built a strong brand but a weak business

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

PJ Pahygiannis

Oct 6, 2014
Olney, Maryland
For almost three years I've had a business/hustle finding email addresses of CEOs and small business owners. I research/compile lists and sell them.

I'm 22. Exactly one year ago I was completely broke and in debt. I had 15 cents in my bank account. I live with my parents and go to college online. I have a year left before graduation. A year ago I was a desperate college kid messaging people on Facebook saying I had bills to pay and trying to sell my email finding services for 15 cents an email with my minimum order being 1,000 emails. People ignored me.

Everything changed in October. I started branding myself as 'PJ The Email Guy' on Facebook. I cleaned out my friends list and added 4,000 online/digital marketers. My business took off. I went from one order a month and struggling to 15 to 20 orders a month. I increased my prices from 15 cents an email to 24 cents and my minimum order to 1,500 emails. I started making more money than I ever had before in my life. My parents were proud of me.

Now today I have built a brand and business around cold emailing. Most of what I teach goes against conventional wisdom. My brand and branding is mostly on Facebook from my personal profile. I don't advertise besides putting educational content out on a daily basis on my profile and in numerous entrepreneur Facebook groups. I've become the go to guy for all things cold email. Most of my clients come from my friends list of 5,000 people or referrals.

I have tried to run ads with no luck. My average order is over $600. My main clients are marketing agency's. They are at least 80% of my business. Some spend $2,000 at one time.

My best month was when I was offering a done for you service where I found the emails, wrote the copy, set up the campaign, and ran/managed the campaign. I started offering it around Christmas 2017. I was doing $7k a day for a few days. From January to March I was doing $20k a month easy. The issue was scale. I had no processes. I hired people my age and younger but they couldn't keep up. I was charging $540 for the service and was guaranteeing 25 phone calls/leads. I took on way to many clients way to fast and I attracted a lot of unqualified clients who were selling the same exact service to the same crowded niches - gyms, chiropractors, dentists, etc. I pissed A LOT of people off. I ended up refunding almost everyone to the tune of $30,000. I've had to work hard to rebuild my reputation.

I'm back to just finding/selling lists and helping people with their cold email copy/strategy. My issue is that no one just comes to my site and buys a list without first talking to me. I've raised my prices twice this year. From $360 to $449 then to $494. I make good money but it is not scalable. I'm going on a trip to Greece with my family in the beginning of August for two weeks and my business will die without me.

Don't like ads? Remove them while supporting the forum. Subscribe.

Last edited:


Platinum Contributor
Speedway Pass
Apr 1, 2016
Greenville, SC
Is there a course you spammers take? "Guaranteed $2k/mo/client Email Marketing for Agencies, with a Step By Step Proven System" or something?

I see this pitch or a derivation of it at least once a week on here, LinkedIn and Facebook.

"Guaranteed emails/calls" "Only 2k/mo"

You're being sold outdated courses from some Guru. Cuz none of you seem to be able to bring any actual leads to your clients.

Sponsored Offers

  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
Yeah, your youtube channel is incredible and all the videos I have seen so far are really great...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
Finally! I just launched a short story on Kindle (FREE if you have Kindle Unlimited)! After...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
I planned to make a separate post for this video but it is useful here as well for anyone...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Last promo of the year.. Get the training you need now or miss it. Promo Code: FINALHOUR...
  • Sticky
MARKETPLACE Kill Bigger Incubator
UPDATED POST: Hey Guys! I wanted to give a quick update on what this program has become. In...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Are you looking for a new, lesser-known but potentially very lucrative source of leads to your...

Forum Sponsor


New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom