I was thinking today... with high-value "fast- food" restaurants like Chipotle, Starbucks, Panera Bread, and Smashburger exploding over the last decade, I can't help but think there is a middle ground that hasn't been reached.
I visit McDonald's, Hardee's (Carl'sJr.), and Taco Bell, traditional fast food chains, and the difference is clear.
The high-value chains don't make me feel like dogshit. Oh, and their food tastes much better.
Of course, anyone who has done their research knows most "healthy" food choices are anything but, especially from the likes of fast food places.
There is a growing market for healthier fast food. People are more conscientious of the shit they're putting in their bodies and are willing to pay for quality.
**
Many people can tell you that the reason a McDonald's hamburger is so cheap is because they have an enormous economy of scale. Which is conversely why cleaner food options are more expensive. The supply chains look completely different.
In one industry, livestock are raised in an environment that is deplorable and they're injected with god-knows-what. Industrial agriculture uses tons of pesticides which wash away into our water and kill our bees, while growing crops which are genetically immune to the pesticides. You definitely aren't washing that off in your sink.
In the other industry, livestock are raised on an open pasture, free to breathe the air and think whatever it is livestock think about. Animals are living creatures - I think it's obvious to say that a happy animal produces healthy food. The agricultural sector looks markedly better, too, with plants grown how nature intended: with water, sunlight, and love.
All of this extra attention to detail has it's price.
**
In cities there are "food deserts" - Places where the only food options for miles are 7/11, Pizza Hut, and Dollar General.
McDonald's offers something many places can't beat: Warm food for a low low price.
It is part of the reason so many Americans are unhealthy. This is a frankenfood, it doesn't satisfy enough and it is engineered to be as addicting as possible. But it's dirt cheap.
**
TLDR; What obstacles will we have to face as a community in order to create a solution? Surely there is the possibility of a restaurant chain with the convenience of a McDonald's and the health factor of a Whole Foods, at an affordable balance on price? It's clear this is a need that hasn't been met.
I visit McDonald's, Hardee's (Carl'sJr.), and Taco Bell, traditional fast food chains, and the difference is clear.
The high-value chains don't make me feel like dogshit. Oh, and their food tastes much better.
Of course, anyone who has done their research knows most "healthy" food choices are anything but, especially from the likes of fast food places.
There is a growing market for healthier fast food. People are more conscientious of the shit they're putting in their bodies and are willing to pay for quality.
**
Many people can tell you that the reason a McDonald's hamburger is so cheap is because they have an enormous economy of scale. Which is conversely why cleaner food options are more expensive. The supply chains look completely different.
In one industry, livestock are raised in an environment that is deplorable and they're injected with god-knows-what. Industrial agriculture uses tons of pesticides which wash away into our water and kill our bees, while growing crops which are genetically immune to the pesticides. You definitely aren't washing that off in your sink.
In the other industry, livestock are raised on an open pasture, free to breathe the air and think whatever it is livestock think about. Animals are living creatures - I think it's obvious to say that a happy animal produces healthy food. The agricultural sector looks markedly better, too, with plants grown how nature intended: with water, sunlight, and love.
All of this extra attention to detail has it's price.
**
In cities there are "food deserts" - Places where the only food options for miles are 7/11, Pizza Hut, and Dollar General.
McDonald's offers something many places can't beat: Warm food for a low low price.
It is part of the reason so many Americans are unhealthy. This is a frankenfood, it doesn't satisfy enough and it is engineered to be as addicting as possible. But it's dirt cheap.
**
TLDR; What obstacles will we have to face as a community in order to create a solution? Surely there is the possibility of a restaurant chain with the convenience of a McDonald's and the health factor of a Whole Foods, at an affordable balance on price? It's clear this is a need that hasn't been met.
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