This is an advertising business model called Direct Buys. As an advertiser, direct buys are great because they are targeted, predictable and usually cheap.
The problem with this model is you need to generate the interest in advertising on your site. This can take a long time, because you first need to generate a ton of traffic to start generating any real source of revenue.
A middle ground is to start with the ad platform RTB model (ie AdMob) and then transition into a direct buy model when you have traffic/significant users.
The problem with this model is you need to generate the interest in advertising on your site. This can take a long time, because you first need to generate a ton of traffic to start generating any real source of revenue.
A middle ground is to start with the ad platform RTB model (ie AdMob) and then transition into a direct buy model when you have traffic/significant users.