I've heard the phrase "pick one thing and do it in the most excellent way," but I'm not sure if that means being the best in the niche, or pick one need and go all out with that. There are many different equally important things I could improve on, but how do you know where to stop? Won't customers think we're somewhat inadequate if we miss certain needs, and, wouldn't that open up the possibility for someone else to come in and fill those needs?
Thanks!
Thanks!
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