JAJT
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It seems like just mentioning it makes everyone flee.
Something else to keep in mind.
Many people give their opinions to cold calling based on how THEY react to cold callers, then extrapolate that into a business-wide fact. After talking to a few people it's not hard to start believing that cold calling is outdated and archaic and has no place in modern business.
Fact is, if you go ask any cold-caller, they will tell you it still works. This is because even if 19 out of 20 people say "F*ck off", it's that 20th person that gives you the time of day that makes it viable.
How long does it really take to get 19 people to tell you to F*ck yourself? 30 minutes if you are leisurely about it? Let's say you are selling a service that costs $20 per month and solves a real problem (meaning they keep it after signing up). It just took you 30 minutes to generate $240 per year. Let's say you work for 4 hours per day on the phone. That works out to 8 sales per day, on average (some days you'll have 0, others you'll have 16, that's averages for you...). You just generated $1,920 per year in one day.
Now repeat that every day for a week. You are up to $9,600 per year, per week. After a month you are up to $38,400 revenue per year. After year 1 you'll have created a $460,800 business off the phone, working half-days.
Now hire 5 people to hit the phones. $2,304,000 is the result. Get enough people using your service and word of mouth is going to start bringing referrals in as well. People will start talking - free marketing. Think someone might want to buy you out with a $2m business, 5 people and recurring revenue stream? Very likely.
Now this is an example in a bubble. You'll have overhead and cancellations and only so many people in the world you can call to offer your services to. Your success rate might be much higher or lower, etc...
Make no mistake, this is a practice built around a 90+% failure rate. But there is good money in that 10%.
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