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In-Store marketing materials? (For those who sell wholesale)

Discussion in 'Advertising, Marketing, Social Media' started by MoreVolume, Dec 21, 2018.

  1. MoreVolume
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    MoreVolume Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Long story short, im preparing to contact about 15 retailer stores in hopes of getting my product on the shelves. I've prepared brochures, stat sheets, order forms. Basically marketing materials intended for the people in charge.

    But I'm wondering.....would be a waste of time to create marketing materials for customers?
    I'm thinking...posters that say "XXXX Sold Here". Flyers with customer quotes and product benefits. Stuff that would entice an uninformed customer to check it out.

    Is this really necessary? Would there even be room for something of the sort? Mind you, these stores aren't big box retailers.

    If this seems like a good idea, what type of materials would you suggest?
     
  2. amp0193
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    amp0193 Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    I'd suggest just visiting some local stores while keeping an eye out for customer-facing marketing.

    End caps, promotional displays, big stickers on the floor, posters on the windows, it's everywhere really.

    And yes, it will help your stuff sell. And retailers might be happy to oblige. It's in their best interest to sell more product too!
     
    MoreVolume likes this.

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