The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Implications of Google Trends for my Website/Business

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

Robin Andrews

New Contributor
Read Millionaire Fastlane
Jun 16, 2019
I did a comparison of "Python course" and "Python Video Course" on Google trends.


Firstly I was surprised by how low the numbers for "Python course" were, peaking around 100 searches a week, if I'm reading that correctly.

Secondly, there were no searches for "Python Video Course".

That seems pretty surprising, but I assume the trends tool is correct.

So what are the implications for my Python Video Courses page here: Python Video Courses - Compucademy and more generally for having Python video courses be one of the main components of my business?

In terms of just the page, should I optimize it for just "Python course" instead of "Python video course" with on-page SEO and when I promote on social?

In terms of my business, is the search volume an indication that Python video courses may not be very lucrative?

Any input much appreciated.

Don't like ads? Remove them while supporting the forum. Subscribe.


Gold Contributor
Speedway Pass
Mar 1, 2016
If i recall correctly, those numbers (blue in your case) are relative, not absolute.

So for example 80 in your screen shot isn't 80 searches per month but
ratio of 80:1 of "python course" searches vs "python video course" searches.


Read Millionaire Fastlane
Jan 27, 2020
Boston, MA
@Kid is right - the numbers are relative. Think in percentages.

The 100 is 100% - that day represents the highest search volume has ever been for that term. The 50 means 50%, or half as much traffic as the highest day.

For example, if it got 1000 searches on Monday and 500 searches on Tuesday, then Google Trends would show 100 for Monday and 50 for Tuesday.

In short: Google Trends is not telling you the number of searches. It is just giving you a general idea of the search term's popularity over time.

The 0 for "python video course" probably means the searches are low (not zero) compared to "python course".

Even if the search volume on Google is low, it might not mean there is no market demand. It might just mean that people go to Udemy, Coursera, etc. and then search for "python course" on that site, which does not count as a Google search. They are probably still expecting a video component to the course, though.

See what your competition looks like on those sites, and see if there is a gap you can fill. I would be very surprised if there is no demand for such a course, but the only way to find out is to engage the market and keep digging.

Sponsored Offers

MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
If there’s one thread I see repeated over and over again on the forum, it goes like this: “I...
  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
Any scholarship programs for those who can't afford the course? Broke but need this course :)...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
It's an affiliate link, so it's hard to give those up! The affiliate links are automatically...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
A week ago someone asked if one of my courses is still relevant (referring to the Upwork...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Thanks for clearing that up. What do you recommend for those who are still in the process of...
  • Sticky
MARKETPLACE Kill Bigger Incubator
I have not offered one of these in a while, but it looks like I have time to take on an...

Forum Sponsor

Grow an online business:
- Start immediately!
- Master business skills!
- 100+ Fastlane students enrolled!
Review & Details >

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom