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So I've always been the handy DIY type. I have degrees in Accounting and Graphic Design and the natural ability to build/fix anything. But I've found my passion in Home Improvement. This is pretty much all I've done for the last two years. Long story short, I've found a way to use my artistic ability to create some really cool countertop surfaces. I overheard a landlord in Home Depot months ago complaining about spending $1000 to replace laminate countertops after each tenant moved out. A light bulb went off in my head.
My initial target market:
-Landlords
-House flippers
-Home sellers
The good:
-Industry is wide open in my area and beyond
-Not too many people know this is an option(And a much better alternative to laminate surfaces)
-Home reno $42M industry but lack lower end options such as what I'm proposing
-Brandable since everybody who does this has a different style.
-There are other companies that do this successfully in the US but lack the marketing to make this a home brand
-Very inexpensive to do-typical cost less than $100(tints, stains, epoxy)
-Maybe 6 total hours to complete(2 day process though)
-scalable through franchising or contractor training
The Bad:
-I have zero references at this point. A complete neophyte!
-I'm only 80% confident in my ability to deliver amazing results so hopefully I initially attract those who would have trashed the old countertop anyway
-Would have to schedule jobs around my 9-5 until it takes off
-Training others on the design part would be kind of tricky so to divorce from time I would need to come up with a way to make it easy to replicate to produce consistent results. Perhaps offering only certain colors/patterns.
The Goal(Fastlane):
-Expand services to affordable full kitchen makeovers typically geared toward homes < $100k. Where it doesn't make since to spend $15k-$20k on a remodel when a makeover can be had less than $2500 and only take around 3-5 days. Subcontracting the cabinet and wall paint, and flooring.
-Have trained contractors across the US
-Franchise, franchise, franchise
The Marketing:
-Aim towards the lower end homes
-Eco friendly. I can do a full page on how traditional remodels fill the landfills with tons of remodel waste each year.
Ok, I'm tired of typing. Instead of waiting for the PERFECT time to launch I decided to just put myself out there and see what I can blow up!
Here's my current CL ad. I'm going to hit my friends and family on FB as soon as I gather enough moxy lol. Ad was flagged but see below.
Any and all feedback, idears, suggestions much appreciated guys and gals!
My initial target market:
-Landlords
-House flippers
-Home sellers
The good:
-Industry is wide open in my area and beyond
-Not too many people know this is an option(And a much better alternative to laminate surfaces)
-Home reno $42M industry but lack lower end options such as what I'm proposing
-Brandable since everybody who does this has a different style.
-There are other companies that do this successfully in the US but lack the marketing to make this a home brand
-Very inexpensive to do-typical cost less than $100(tints, stains, epoxy)
-Maybe 6 total hours to complete(2 day process though)
-scalable through franchising or contractor training
The Bad:
-I have zero references at this point. A complete neophyte!
-I'm only 80% confident in my ability to deliver amazing results so hopefully I initially attract those who would have trashed the old countertop anyway
-Would have to schedule jobs around my 9-5 until it takes off
-Training others on the design part would be kind of tricky so to divorce from time I would need to come up with a way to make it easy to replicate to produce consistent results. Perhaps offering only certain colors/patterns.
The Goal(Fastlane):
-Expand services to affordable full kitchen makeovers typically geared toward homes < $100k. Where it doesn't make since to spend $15k-$20k on a remodel when a makeover can be had less than $2500 and only take around 3-5 days. Subcontracting the cabinet and wall paint, and flooring.
-Have trained contractors across the US
-Franchise, franchise, franchise
The Marketing:
-Aim towards the lower end homes
-Eco friendly. I can do a full page on how traditional remodels fill the landfills with tons of remodel waste each year.
Ok, I'm tired of typing. Instead of waiting for the PERFECT time to launch I decided to just put myself out there and see what I can blow up!
Here's my current CL ad. I'm going to hit my friends and family on FB as soon as I gather enough moxy lol. Ad was flagged but see below.
Any and all feedback, idears, suggestions much appreciated guys and gals!
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