TheJVConnector
New Contributor
I’m 24 and have been an entrepreneur most of my life. I’ve started businesses selling everything from digital marketing to fishing lures to books and groceries on Amazon.
After being in the digital marketing agency space for several years and brokering deals on the side the last year or so I am now going all in and full time.
Essentially what I do is broker strategic alliances for businesses. They are also known as host beneficiary relationships. It’s also known as Integration Marketing.
It’s essentially a mix of venture capital and private equity without any capital
I figure what assets a company has (brand, customer list, etc.), what other companies can benefit (basically I try to determine what someone buys before and after they buy from the company I’m brokering for), and how I can take control of those assets and broker deals for that company to generate new sales, customers, and profits.
I charge nothing upfront and only get paid a percentage of the sales that come from the deals I broker. I get paid monthly for as long as the deals I broker last.
What is also amazing is how eager the biggest companies in the country are to participate in joint ventures/strategic alliances.
Right now I’m brokering deals for a $650
Million VC backed startup and will be soon brokering deals for the country’s largest junk removal brand/company that does a billion dollars a year.
For example, a recent deal I brokered was earlier this year with one of the country’s largest flower companies. I went to them with the idea of printing gift certificates that restaurants could gift to guests at the end of the meal the week before and week of Valentine’s Day.
Restaurants have high traffic but thin margins. On this deal the restaurants would receive a percentage of the transaction where the gift certificate was used/redeemed.
I sent a letter in the mail with the idea to the CEO of the flower company two weeks before Christmas and the day after New Years I received an email from the flower company saying they were in not for Valentine’s Day but for Mother’s Day. They would print the gift certificates and pay me a percentage and the restaurant a percentage.
I then used direct mail and different methods of creative outreach to get the restaurants on board. I sent a 6 foot plush alligator to the president of Outback Steakhouse and had chocolate covered strawberries (made by the flower company) delivered to the head of marketing at Darden.
Within 6 weeks I had all the major sit down restaurant chains on board. These were multi billion dollar companies. They loved the concept.
Unfortunately this deal never went through because of the pandemic but is a great representation of what I do.
After being in the digital marketing agency space for several years and brokering deals on the side the last year or so I am now going all in and full time.
Essentially what I do is broker strategic alliances for businesses. They are also known as host beneficiary relationships. It’s also known as Integration Marketing.
It’s essentially a mix of venture capital and private equity without any capital
I figure what assets a company has (brand, customer list, etc.), what other companies can benefit (basically I try to determine what someone buys before and after they buy from the company I’m brokering for), and how I can take control of those assets and broker deals for that company to generate new sales, customers, and profits.
I charge nothing upfront and only get paid a percentage of the sales that come from the deals I broker. I get paid monthly for as long as the deals I broker last.
What is also amazing is how eager the biggest companies in the country are to participate in joint ventures/strategic alliances.
Right now I’m brokering deals for a $650
Million VC backed startup and will be soon brokering deals for the country’s largest junk removal brand/company that does a billion dollars a year.
For example, a recent deal I brokered was earlier this year with one of the country’s largest flower companies. I went to them with the idea of printing gift certificates that restaurants could gift to guests at the end of the meal the week before and week of Valentine’s Day.
Restaurants have high traffic but thin margins. On this deal the restaurants would receive a percentage of the transaction where the gift certificate was used/redeemed.
I sent a letter in the mail with the idea to the CEO of the flower company two weeks before Christmas and the day after New Years I received an email from the flower company saying they were in not for Valentine’s Day but for Mother’s Day. They would print the gift certificates and pay me a percentage and the restaurant a percentage.
I then used direct mail and different methods of creative outreach to get the restaurants on board. I sent a 6 foot plush alligator to the president of Outback Steakhouse and had chocolate covered strawberries (made by the flower company) delivered to the head of marketing at Darden.
Within 6 weeks I had all the major sit down restaurant chains on board. These were multi billion dollar companies. They loved the concept.
Unfortunately this deal never went through because of the pandemic but is a great representation of what I do.
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