Well, of course it was probably a good idea to found an e-commerce venture for 15, 20 or 25 years. But you can't point at Zappos and say at the same time, well see e-commerce is successul, let's start an e-commerce venture. Time changed and our environment is a completly different one.
In Sky's listing of CENTS you revealed, that entry is massive violated. And in fact, the core problem from "low entry barriers" is, that you will have high competiton and the the resulting problems. And if you have a small market and established competitiors at the same time, the opportunity doesn't look seductive.
However, in my opionion founding an 0815 e-commerce venture is a really bad idea. Additionally that has nothing to do with "entrepreneurship".
Edit: I mean, for nowadays of course. Of course we have now successful e-commerce companies, but they were founded in a different time. And in this time, founding an e-commerce store was highly "entrepreneurship". But i'm afraid, it isn't nowadays. At least, if they offer no additional value compared to all the other established e-commerce stores. But if you found such an e-commerce store, the command of "entry" no longer is violated.
Ummm... I think a big problem that we've had in the conversation is a misunderstood definition of what "e-commerce" is.
E-commerce is selling goods and services online, and reached $684 BILLION in US economic activity (2010). The numbers have only gone UP since then, in just about every country, too.
Does this mean that you'll get a piece of this action if you setup a "website tonight" site and start dropshipping iphone cases?
I think this is the big misunderstanding that is happening in this thread. There is a HUGE different between setting up a wordpress site and signing up to dropship some cheap products. The step that is missing is PROCESS.
If your e-commerce store requires a PROCESS to get started, then you might be on the right track to providing value. It's not only about entry.
E-commerce stores can consist of original digital goods, services, inventions, original combinations of products and information... the options are literally LIMITLESS. I believe that e-commerce is going to continue to grow (and it doesn't take a genius to see it).
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