I really don't understand. (People want it FREE!)

[JasmineTheAuthor]

Hey there! I come to this site a little perplexed. I am a Magazine Editor and Sponsorship Associate at 716 Live. We run an multinational publication, radio station, and numerous podcasts and shows.

Each month we reach over 50,000 people from all over the world. We have a solid social media presence with stellar reviews from our supporters. There is only one problem: people want our services to be free!

We are not a charity, though we do believe in supporting those in need by providing our platform at crack head prices (for now). One example is our publication: 716 Live Magazine. Each one page slot comes with global networking opportunities, exposure to thousands, and a chance to win free commercial airtime on our Radio Station. Most other outlets will charge well over $2,000 (we checked rates from our competitors). We only charge $100 and people aren't even willing to pay that! They always try to bargain us down even more or just ignore us altogether.

What should we do? Is anyone else experiencing a similar problem? Thanks!

 

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[JAJT]

people want our services to be free!

Yup.
That sounds like people.

In all seriousness it could be a million things. Maybe you are charging too little (folks willing to pay for $2k services are very, very different from folks who are looking for $100 services). Maybe the value proposition isn't very well established. Maybe you are targeting the wrong people.

 

[I Am I Said]

Each month we reach over 50,000 people from all over the world. We have a solid social media presence with stellar reviews from our supporters. There is only one problem: people want our services to be free!

Are you basically saying that so far, you don't really have a monetization model?

Without allowing yourself to evaluate (yet) whether they could work, what are your options? What are the ways other similar organizations make money?