Read Millionaire Fastlane
- Jul 12, 2019
Hey @Real Deal Denver, we are always doing biz dev to generate leads so it is an on going thing. With that said, we targeted specific companies within an industry and then used LinkedIn to find the correct people and titles within (our best educated guess of which titles/people made the most sense to contact).Wow - congrats on the home run!
Whatever insight you might provide will be very much appreciated.
I always deliver very high-quality content as well, but I have trouble getting past the gatekeepers.
Was your success due to a prolonged marketing effort, or do you see it more of being in the right place at the right time; in other words depending on luck somewhat and therefore hard to replicate?
We then email those contacts, so in a way there's a bit of luck involved but you can't get lucky without the effort. That example started as a 2.5k deal but then lead to close to 100k more of business that same year (not a typical/normal scenario for us- wish it was).
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