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NOTABLE! I emailed 40 local organisations asking what their problems and frustrations are

Discussion in 'Advertising, Marketing, Social Media' started by Fab89, Jan 3, 2018.

  1. Alper
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    Alper New Contributor Read Millionaire Fastlane

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    a few sentences instead of hours of courses, thank you..
     
    Anandb and Argue like this.
  2. NuclearPuma
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    NuclearPuma Bronze Contributor FASTLANE INSIDER Speedway Pass

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    Go to places where business owners or representatives may congregate and are selling stuff. Examples:

    Food and wine festivals
    Boat and car shows
    Industry trade shows

    A specific example I have is wedding shows. Around a certain time of year there are quite a lot of them in bigger cities. You will find florists, DJs, food caterers, limo services, venue services, wedding planners, etc. All sorts of businesses. Pretend your looking for a friends or family or even your own wedding and ask them about their service. Don't hint that your looking for business ideas. Ask them about their process but as a customer doing due diligence.

    You can ask a florist "how long do those bouquets take to make?" Do they ever fall apart" "how do you get them to all stay together." "You must be busy, is it hard to track all of your customers and orders?" "There are so many other florists here, what do you do that I can't get anywhere else?"

    You can also talk to all of the people there looking for services and ask them which booths they liked and didn't like and get insights not only into the businesses, but their target customer perspective as well.
     
    handog and F. Carter like this.
  3. Everyman
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    Everyman Get To The Choppa! Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    40 is just a start of course @Fab89

    Try next 40 with the advice given here and see if it's any different.

    I haven't read it thoroughly but there are different stats saying that 50% won't open any mails from unknown sources, then another 20% mail address is incorrect but you won't get a bounce mail as a proof etc (stats made up but yes, people don't read mail)... Just keep going daily for a couple of days and see. Leave them time to answer. At least 2-3 days.
     
    felix john likes this.
  4. Gepi
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    Gepi In it to win it Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    From my own experience:

    Sending only mail/letter without any personalization: into the trash it goes. Only if there is a very real proposal of making more money and sales that fits my business I might consider looking at it.

    Call and give solution offering with free value upfront: might be much more interested, also some personal aspect

    Come into my store and show me your results and value: if there is a need you will get my attention definitely, and also make a personal impact.

    So, easy to see which time is better spent. Coffee and Diesel ;)
     
  5. Eug .O.
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    Eug .O. New Contributor

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    I think you should first 'give' before you 'take'. Your email gives a 'take' impression
     
  6. ZeroTo100
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    ZeroTo100 Silver Contributor Read Millionaire Fastlane Speedway Pass

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    Nothing gets you in the door like helping their business before you get them to pay you...like bringing them a paying customer.

    Personally, I think the best way to learn true pain points in any market is by actually working for someone in that market. There is absolutely nothing wrong with working for someone in the market and learning the business inside out before you go on your own.
     
    Andy Black likes this.
  7. ideasunlimited1
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    ideasunlimited1 Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    I think the problem OP is that your initial email may be too open ended. A question without any limits can be overwhelming, and business owners don't have a lot of time to sit down and answer e-mails (usually). So maybe start the relationship with asking if they would like to increase their efficiency, or inventory options or productivity, and then work from there. You want it to be something you are passionate about, and it may take finding out where your niche lies.
     
  8. Roli
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    Roli Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Big props to you @Fab89!

    First for the action you took, you didn't know what to do, but you knew what you wanted and so you drew up a plan and followed it, awesome!

    Secondly you posted what you did on here, which has provided a wealth of information for you and anyone else coming across this thread wanting to reach out to businesses and try and solve their problems.

    Really good stuff, take time to read through, modify your approach, then report back.

    rep ++
     
    Andy Black likes this.

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