3 months from the launch of our new online service for Registered Accommodation Providers, I have to admit the grind is starting to set in. I know that there is no short cut here, but I have taken a day out today to reset my clock. We have had some great start out wins, and the concept has been validated. Membership sign-ups have been consistent but certainly not overwhelming. And have certainly dropped off as we enter the month of December. There are notable reasons we can attribute to that, mainly that Australia is enjoying the freedom of movement within the country and occupancy of accommodations is experiencing a significant bounce back. Every provider that we need to get in front of is flat out working, and scrambling for staff, and working to meet demand. Providers as potential Members do not have the time or space to talk with us about our new industry service.
We are finding that the cost of acquisition of a Member is time-consuming, but accept this as a start out necessity, and we are looking to put processes in place that will help the business gain its own momentum. Thankfully my business partner and I have other businesses, that support us in our new start-up, so we are not financially drained.
Processes that we are putting in place, include:
For 2021, my Husband and I (my business partner in our Accommodation business - Aparthotel) have restructured, and I will be stepping away from that business to concentrate on the new start out. So I really am taking the rest of December and early January to do some goal setting, and look at avenues to build our new online business. Any recommendations are much appreciated, but we do need to keep costs down, as although the business is currently meeting its own costs, we are still limited in budget, which is why I will always negotiate a better cost. We really are operating to the MFL and Unscripted models here.
We are finding that the cost of acquisition of a Member is time-consuming, but accept this as a start out necessity, and we are looking to put processes in place that will help the business gain its own momentum. Thankfully my business partner and I have other businesses, that support us in our new start-up, so we are not financially drained.
Processes that we are putting in place, include:
- designing an animated video that explains our service very clearly that can be used in introductory emails, on our website, and social media.
- tapping into industry Newsletters requesting advertising space and discounted marketing where that newsletter has Nationwide reach
- meeting with Industry Leaders/Groups requesting the opportunity for presentations and exhibitions space (coming out of Covid, we are hoping to be able to attend industry conferences in 2021)
- Looking for industry partners in which we could potentially collaborate
- Attending Tourism and Innovative events for networking purposes (I personally don't enjoy, but know I have to do the yards, thankfully my business partner thrives in these environments).
For 2021, my Husband and I (my business partner in our Accommodation business - Aparthotel) have restructured, and I will be stepping away from that business to concentrate on the new start out. So I really am taking the rest of December and early January to do some goal setting, and look at avenues to build our new online business. Any recommendations are much appreciated, but we do need to keep costs down, as although the business is currently meeting its own costs, we are still limited in budget, which is why I will always negotiate a better cost. We really are operating to the MFL and Unscripted models here.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today