Student4736
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Hello guys,
I am currently studying Business Administration and I have to choose a specialization for my last two semesters. I have no preferences and I am still very unsure about my choice. I have read MJs Fastlane & Unscripted and in it he emphasizes again and again how important marketing is for every company. But I'm unsure whether the marketing I learn in my university will be really applicable. I am in the process of teaching myself programming as my first skill (thank you Fox 😀) right now. For this reason I am also considering computer science but I don't see how it will benefit my coding skills. I'll just add below which topics each specialization contains and maybe you can write what course would benefit me the most to work as a freelancer. Please don't get me wrong, I don't want you to take the decision for me, but I've learned a lot in this forum and would love to hear your opinions. And maybe it is interesting for some of you to see what we get taught at European universities. Thanks for reading and your time.
1. Organization and Computer Science
CONTENT:
2. Marketing and Sales Management
CONTENT:
3. Marketing
CONTENT:
I am currently studying Business Administration and I have to choose a specialization for my last two semesters. I have no preferences and I am still very unsure about my choice. I have read MJs Fastlane & Unscripted and in it he emphasizes again and again how important marketing is for every company. But I'm unsure whether the marketing I learn in my university will be really applicable. I am in the process of teaching myself programming as my first skill (thank you Fox 😀) right now. For this reason I am also considering computer science but I don't see how it will benefit my coding skills. I'll just add below which topics each specialization contains and maybe you can write what course would benefit me the most to work as a freelancer. Please don't get me wrong, I don't want you to take the decision for me, but I've learned a lot in this forum and would love to hear your opinions. And maybe it is interesting for some of you to see what we get taught at European universities. Thanks for reading and your time.
1. Organization and Computer Science
CONTENT:
- Organization and IT Management
- IT Strategy
- Enterprise Architecture Management
- Digital Business Models
- Project Management Tools
- Computer Supported Cooperative Work
- Industry-specific MUS
- data mining
- Integrated Information Processing
- Operational Systems
- Strategic Business Process Management
- Interdependencies of business decisions
- Modelling of interdependencies and simulation of decisions
- Structure of company-wide databases
- Use of databases for corporate management purposes
- data warehouse
- OLAP
- Knowledge of the essential organisational structures in companies and their consequences for management
- Knowledge of the essential legal provisions on data protection and the associated effects on business operations
- Understanding of the structure and functionality of database systems
- Practical capabilities for querying and managing database systems
- Interface between specialist department and IT department
- Ability to convert tasks into project plans, to name task packages and to control their processing
2. Marketing and Sales Management
CONTENT:
- Sales Management
- sales process
- sales controlling
- Distribution Management
- Customer Relationship Management
- Marketing Management
- strategic marketing
- Product and Price Management
- marketing communication
- market research
- Analysis of foreign markets
- Analysis of companies, divisions and departments
- Design and optimization of the marketing mix
- Control of international sales structures
- Development and maintenance of customer relationships
3. Marketing
CONTENT:
- services marketing
- distribution concepts
- trade marketing
- B2B marketing
- client management
- communication marketing
- Media planning and selection
- agency work
- advertising impact models
- Communication strategies and measures
- Online advertising and social media communication
- Selected below-the-line instruments
- marketing controlling
- Providing practice-oriented and scientifically sound marketing training
- Ability to handle complex marketing decision situations
- Identifying and assessing opportunities and risks in markets
- Ability to develop strategic plans and translate them into detailed market development measures
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