- Oct 5, 2017
G'day @fastlanedoll from Oz,
Thank you for dropping in!
You're right. We are. In the true definition of @MJ DeMarco in his book, 'Unscripted '. A productocracy. Growing without advertising or marketing. Depending on the recommendations of existing customers. Who refer new customers.
But. It's not for everybody.
It really is hard work.
It requires constant communication with existing customers. Keeping our website relevant for visitors. Creating emails that will keep customers. Who reorder, maybe, once every 3 years. Interested in who we are. And what we're doing.
There are simpler ways to grow a business.
But there is no simpler way to keep existing customers.
It works for us.
And it means we don't need to go on a constant merry chase to find new customers. They find us.
On the other hand. If you want to be an Alibaba. Or Amazon. This is not the path to follow for quick results.
Welcome to The Fastlane Forum. I hope you find what you're looking for in the forum. ~Carol❤
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