I've recently visited a tech fair in my town, out of sheer curiosity (and boredom). By pure chance, I know the guy who runs the venue and he once told me the ballpark figure on booth costs for the weekend etc. This weekend they had exhibitions from companies working in polymers and plastics, that sort of niche.
What baffled me was, knowing the cost of renting the space/booth, almost every website I checked was really lackluster. The only companies with nice and polished websites that looked good on phone etc were the companies with the biggest booths. But the gap in website quality between those major "players" and mid-level ones was pretty obvious.
My question is - how should I approach those companies and offer them website redesign / improvement? They already pay money for these fairs, booths were made to spec, fliers printed, so there's marketing money being invested, but their websites are still in 2006 - so to speak.
Should I send cold emails to the owners of those companies (find the addresses via tools like hunter.io or similar) to pass the gatekeepers, or do you think the CEO's would frown at someone approaching them out of the blue like that? Besides cold emails, I only see picking up the phone as a way to get in touch, but what worries me with that method is that I would probably get to talk to a secretary and that seems like a major hurdle, because they probably get dozen of similar calls like that each day.
So how do I help those businesses present themselves online as good as they presented themselves on that fair in their booths?
What baffled me was, knowing the cost of renting the space/booth, almost every website I checked was really lackluster. The only companies with nice and polished websites that looked good on phone etc were the companies with the biggest booths. But the gap in website quality between those major "players" and mid-level ones was pretty obvious.
My question is - how should I approach those companies and offer them website redesign / improvement? They already pay money for these fairs, booths were made to spec, fliers printed, so there's marketing money being invested, but their websites are still in 2006 - so to speak.
Should I send cold emails to the owners of those companies (find the addresses via tools like hunter.io or similar) to pass the gatekeepers, or do you think the CEO's would frown at someone approaching them out of the blue like that? Besides cold emails, I only see picking up the phone as a way to get in touch, but what worries me with that method is that I would probably get to talk to a secretary and that seems like a major hurdle, because they probably get dozen of similar calls like that each day.
So how do I help those businesses present themselves online as good as they presented themselves on that fair in their booths?
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