How to scale a life coaching business? 6 years doing 1 on 1.

[Surge Of Courage]

Hey ladies and gentleman,

i'm glad i've come across this forum, i've been watching alot of Demarco's videos and reading alot on the forum, i know of the C.E.N.T.S checklist, but am struggling to figure out which way to scale my life coaching business.

till this point i have done pretty well, been coaching for over 6 years, hundreds and hundreds of clients, built a very good reputation, have alot of referrals, and have constant flow of clients wanting to work with me. However the problem with this is that obviously as you all know i have limited time. and i cant outsource the service to another person. i've been asking all my internet marketing friends, ones that have successfully sold info products etc
but we all cant seem to come to a conclusion of basically:

how to niche myself? - my life coaching practice has worked well in 1 on 1 scenarios, while not being niched any further, as the areas that i coach in vary from confidence, to motivation.
i have barely any online presense at the moment, just a good website with loads of 5 star reviews on google reviews from my clients.
- ideally i would like to sell high ticket video courses on various topics. such as confidence, charisma, motivation, dating, finding your purpose. all areas that i have expertise in.
but the more i learn about internet marketing the more conflicting information i have, and also when i look at case studies online theres different 'gurus' using the personal brands, and selling a variety of courses ( Tai Lopez ) (though i won't be teaching what he does)

to charisma on command, which is a company brand name, that sell 1 high ticket course on charisma. (600 dollars) ( this can be limiting for the future) and longevity. (over 2 million subs on youtube)

also, the number 1 life coach himself, Tony robbins, can literally put out any course on any area of life and people will buy it because he's got such a strong personal brand and is so famous and is seen as an expert.

on the other hand, you have guys like leo gura from actualized.org which sell only 1 course on finding your purpose and creating your dream career. ( 400 dollars )(one course) ( he has over 700k subs on youtube)

and thennnnn on the other hand you have guys like brendon burchard which calls himself a 'personal development trainer' and sells high ticket programs on motivation, and a 10k program on becoming a high performance coach. (600k subs and more) he also does alot of scaled speaking events.

so as you can see theres so many things that have worked lol.

back to my situation. first is 'what to call myself' some people say niche yourself hard core, and be the go-to guy. and some people say be more generalistic, but use youtube and content marketing to gain a large following and have multiple courses like tony robbins. and that is best for longevity and pivoting. better for the long term, though maybe less sales. as you're not the go-to guy for a specific thing maybe.

i'm more than happy to do the latter which is brand myself as a personal development coach, speaker, -- or life coach what ever. as long as i can build a great brand on youtube, ( which i have the equipment, resources and speaking ability to do).

i just don't know who to listen to. and i don't want to be an action faker, where i just put in alot of effort into something that i should've cleared up in the first place to know where im going.

thanks for reading, any suggestions are welcome

 

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[MTEE1985]

So you are trying to create a legacy system? Where you can produce the content and then it can be purchased 24/7?

I am also in this coaching space and have found that if you’re simply trying to grow (and have such high demand) then why not scale back your number of clients and charge (much) more?

 

[biophase]

I’d just go with what you are comfortable with. Do you want to sell one course on a specific need or sell a series, or do a seminar?

Don’t worry about which one makes the most money. Just do the one that comes natural to you.