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How to grow platforms?

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Lumo

Contributor
Speedway Pass
Sep 20, 2016
46
62
Germany
Hello everyone,

I have some questions about starting platforms.

I take limos.com as an example @MJ DeMarco.

When I have my own service (lets say a car wash) and my service costs 100$ it is relatively easy to make a profit, when a click costs ~ 0.7$.

Now lets say I want to build a platform like limos.com, where I earn a small % per customer or lead:

How could I advertise and scale this without getting capital to get it started / reach the critical mass of people to get it running?

Thanks,

Dominik.
 
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