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How to convince my boss to market via the internet?

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I work for a medical device company where the CEO is VERY protective of our devices to such a point that she wants to avoid marketing on the internet, in fear the ideas will get taken. I understand her concern, as we are a small business and larger companies could snatch up our ideas and run with them in a nanosecond. However, we keep our sales and growth from growing exponentially by not tapping into this method of marketing in the modern age.

Could you please share with me some ideas on how we might be able to market via the Web without putting our company's great ideas at risk of being snatched up?

If we wanted to start slowly with internet marketing, what is the safest, most conservative approach to take? Would Facebook ads be reasonably safe, with their ability to be directed/targeted at individuals in the industry?

Thanks for your help!
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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