How much time to wait before you evaluate change

[Anders]

One of my websites promotes a product from clickbank in the make money online niche. When I leave the site alone, it gets an average of 20 visitors pr day and it makes about $100 pr month from clickbank. This is an average of 2 sales pr month.

About a month ago I changed the way I promoted the clickbank product and last month my sales where at $0.00 from clickbank through that site. I can ofcourse change it back to the way it was and I expect sales to go up again. But I believe I can promote the product even better than how I initially did it.

So my question is: How much time do you wait before you evaluate a change like that?

 

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[FDJustin]

Well... Did you put in some kind of system to measure what impact the changes have? Just having 2 less sales a month might not be that good a yardstick, really. You should already know at which point of the process users leave your page... So has that changed from your changes?