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How kindness and professionalism go a long way in marketing your brand

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Jeff Noel

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I originally wrote this in the following thread (Journey of a new entrepreneur in pressure washing & window cleaning), but I feel like this behavior is a marketing strategy on its own that can go a long way to establish a reknowned local brand.

Someone threw paint on my motorcycle overnight. I found out in the morning when leaving for work. I was devastated. This was all my life, my passion, my economies. I still had $10,000 on finance to pay for it. The paint was dry. I took pictures, then called the police. The insurance later told me that it would require removing the frame to repaint it, taking the engine apart to replay the cover, cahnging all the tubes, replacing the chain, etc. - Insurance was ready to total it. My dream bike, gone ?

2-3 days later, someone recommended me an entrepreneur in my area. I called him and he told me to meet him in his business parking lot. After chatting for 30 minutes right beside my bike, he told me he had 95% chance of success. The other 5% would leave my bike not in any worse condition than it already was. He assured me the vapor washing does not affect clear finish or paint at all.

He is a real - REAL - entrepreneur and one of the kindest person I've ever met.

He charged me almost nothing. I told him I was an administrator for the local motorcycle group on Facebook. I would help him save my motorcycle and in exchange, if things worked out, I would tell about the miraculous wonder all over Facebook. He literally saved me a CAD$5000 paint job (or a totaled dream bike) because of vandalism on my motorcycle.

Not only that, but he didn't even accept my money upfront. He almost didn't even accept my money at all after he was done.

It took 4 hours at first to remove 99% of it. It worked. For him, for me and for my motorcycle (which was literally all my life back then, seriously. I miss that bike...). It took him and I (he showed me how to do it) over 4 hours on the first session, which was just the afternoon before Quebec's national day, so everybody was expected to leave at 4 PM.

A total of 2 sessions were needed, the second one I left the bike there for the night, and after hours, he washed and waxed the bike.

Here's how crazy vapor/steam washing is (Warning, LOUD video, turn volume down):
https://photos.app.goo.gl/kMAA6peqKAVDccWy8

Before his work:
Jp05PdE.jpg

N7a5c6E.jpg

4Jy7s2n.jpg

611aOPj.jpg


The result:
9OXZwAR.jpg


YxRMq3f.jpg


After a total of about 4 hours of work, he washed, cleaned and waxed the bike, I picked it up at 6:30 in the morning before he opened the shop. I owe this man a lot. Here's two pictures I took the day I got the bike back from the shop:

eMlx1Yk.jpg
2IH80dF.jpg


I had such a good time helping this man help me, that he even offered me a job as a pressure washer right after we were done. The day I leave my job, I know I can contact him for a few gigs if I need extra cash. This man taught to me how much vapor was awesome. He also told me he's able to remove stains on car seats (he does interior/exterior with the machines) along with cat piss odors and all kinds of odors (skanks !).

So yeah, Pressure washing is in your interests ? Get a steam/vapor machine or two too !

But more importantly, know when to take the opportunity to help someone in need... it can go a long way ! My few Facebook posts reached over 500 local motorcycle riders needing a good wash and wax job. The posts got shared hundreds of times and reached thousands of people in general.

A week later he told me he was drowning in calls and kept hearing about the "miracle motorcycle job". To this day, I still feel like I owe the man, because this motorcycle meant the world to me. It was my dream, all my economies and my passion. He saved it all by taking the job, by lending me a hand when I needed it more than anything.

Kindness. Legacy.
 
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Hsiev tvusz epf ov't figopovimz e hsiev giimoph xjip e catopitt fuit xjev vjiz tez. Epf vjot haz figopovimz xetp'v vjoploph ecuav $/js. Ji edvaemmz desif ecuav zua epf zuas nuvusdzdmi.
 
Iyedvmz. Ji tunicufz vjev muwit wijodmit epf hipisem. Ji emtu uxpif e nuvusdzdmi, tu ji lpix vji giimopht xi dep evvedj vu vjiti vjopht. Ji vsievif ni moli e dmuti gsoipf epf fof e qisgidv kuc.

Nz coli xetp'v iwip vjev dmiep op vji tjuxsuun !

Ji hewi ni tu nadj wemai vjev O katv tjesif e qutv ecuav jon eheop up Gedicuul, nupvjt egvis vji opdofipv. Ji xup e mogivoni datvunis vejv xomm wuadj gus jot xusl vu iwiszupi op piif ug vji tiswodit ji uggist.

Jef ji ciip gudattoph upmz up nupiz, O xuamf jewi vjeplif jon gus tewoph nz coli, pu nusi vjep vjev (qsucecmz).
 
Vjevt ep eneboph tvusz. Xjev e hsiev haz! Xjz xuamf tuniupi vjsux qeopv uwis zuas coli moli vjev? Ectumavi dapvt
 
Vjevt ep eneboph tvusz. Xjev e hsiev haz! Xjz xuamf tuniupi vjsux qeopv uwis zuas coli moli vjev? Ectumavi dapvt
Gsun xjev O jiesf mevis vjev xiil, vxu uvjis dest xisi qeopvif fasoph vji teni pohjv (vxu pastit vjev xisi xusloph vjev pohjv). Vjiz xisi xusloph ev vji jutqovem ecuav 1.5 nomi exez gsun xjisi nz nuvusdzdmi xet. Vji qumodi vjoplt ov xet fupi cz viipt tdsixoph esuapf.

Iwip vjuahj vji coli ot puv nopi epznusi, vjisi't tvomm xjomi qeopv neslt up vji etqjemv epf tofixeml op gsupv ug nz eqqesvnipv. Ov nelit ni vjopl ug vji iwipv iwiszvoni O muul ev ov.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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