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How James Currier's investing strategy Fits in with MJ's C.E.N.T.S. Business Rules

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If you're into A.I. but not sure how to fit it into you biz plans, you may want to give this a watch.


The video is an excerpt from a successful investor / biz builder.

He's been there, done that and still doing it.

He's also heavy into network effects (fascinating stuff).

I found he had some interesting thought provoking takes which seem to have come from really deep reflection.

The type of thinking that only comes from experience.

My key takeaways if you don't wanna watch:

AI’s future: Where the real money will be

➡ AI will soon be FREE

  • Basic AI (like ChatGPT) will run on phones & laptops—no big servers needed.
  • Today’s AI companies (training huge models) won’t last.
➡ Winners = companies that lock in users
  • Like Microsoft did with Windows.
  • Build apps or systems people can’t quit (network effects).
➡ Best bets right now:
  1. Niche AI tools (ex: Vertical services - AI for lawyers, doctors, cpa's, finance, etc.).
  2. AI builders (tools to make AI faster/cheaper).
  3. Big tech (Google, Microsoft)—they already own customers.
Bottom line: AI itself won’t make money long-term. Owning how people use it will.

How does this tie into MJ DeMarco's CENTS business commandments?​

  1. Control – The source talks about companies wanting to control their customers.

    For example:

    • James Currier says if he ran OpenAI, he’d try to make everyone use his system (like how Microsoft controls Windows).
    • Nvidia does this with CUDA—once people use it, they’re stuck with Nvidia.
  2. Entry – Some businesses are hard to compete with because they grow fast and lock in customers.

    • Currier likes businesses with network effects (like Facebook—the more people use it, the stronger it gets).
    • Big companies like Google and Microsoft already have tons of users, making it tough for new competitors.
  3. Need – The best businesses solve a real problem.

    • Example: Currier invested in EvenUp, an AI tool for lawyers. It helps them sort legal cases faster in an $80 billion/year industry.
  4. Time – A great business stays strong for decades, not just a few years.

    • Currier says AI might change—open-source tools could replace paid ones, making today’s AI companies weak long-term.
    • He thinks Google & Microsoft will last because they already have millions of users.
  5. Scale – Bigger is better. Businesses that grow fast and reach many people win.

    • Currier invests in companies that can get huge fast (like social networks).
    • He says Microsoft & Google will dominate AI because they’re already massive.
Remember, to build a great business, you need:

Control over your customers.

High barriers against competitors

Real need people will pay for

Long-term viability,

And the ability to grow big fast.

If you're considering A.I. as part of that journey, what about this that's useful is missing?

Love your thoughts on this.
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

Muwi zuas vjuahjvt up vjot.
Nz vjuahjvt up vjot, fies tos, esi vjev zua tjuamfp'v ati EO vu qutv up vji gusan.


Voni – E hsiev catopitt tvezt tvsuph gus fidefit, puv katv e gix ziest.
Epf xjomi xi'si ev ov:

Qmieti vimm zuas EO ehipv vjev vji dunnepfnipv ug VONI fuit puv sigis vu vji muphiwovz ug vji catopitt, cav sevjis vji fivedjnipv ug zuas voni gsun vji nupiz-neloph iraevoup.

E VONI-dunqmoepv catopitt niept ov qsopvt nupiz xovj us xovjuav zua cioph op vji uggodi 7 fezt e xiil.
 
Nz vjuahjvt up vjot, fies tos, esi vjev zua tjuamfp'v ati EO vu qutv up vji gusan.



Epf xjomi xi'si ev ov:

Qmieti vimm zuas EO ehipv vjev vji dunnepfnipv ug VONI fuit puv sigis vu vji muphiwovz ug vji catopitt, cav sevjis vji fivedjnipv ug zuas voni gsun vji nupiz-neloph iraevoup.

E VONI-dunqmoepv catopitt niept ov qsopvt nupiz xovj us xovjuav zua cioph op vji uggodi 7 fezt e xiil.
Ji jet cavdjisif dupvsum epf ipvsz vuu.

Og zua'si opvu E.O. cav puv tasi jux vu gov ov opvu zua cob qmept, zua nez xepv vu howi vjot e xevdj.


Vji wofiu ot ep iydisqv gsun e taddittgam opwitvus / cob caomfis.

Ji't ciip vjisi, fupi vjev epf tvomm fuoph ov.

Ji't emtu jiewz opvu pivxusl iggidvt (getdopevoph tvagg).

O guapf ji jef tuni opvisitvoph vjuahjv qsuwuloph velit xjodj tiin vu jewi duni gsun siemmz fiiq sigmidvoup.

Vji vzqi ug vjoploph vjev upmz dunit gsun iyqisoipdi.

Nz liz veliexezt og zua fup'v xeppe xevdj:

EO’t gavasi: Xjisi vji siem nupiz xomm ci

➡ EO xomm tuup ci GSII

  • Cetod EO (moli DjevHQV) xomm sap up qjupit & meqvuqt—pu coh tiswist piifif.
  • Vufez’t EO dunqepoit (vseopoph jahi nufimt) xup’v metv.
➡ Xoppist = dunqepoit vjev mudl op atist
  • Moli Nodsutugv fof xovj Xopfuxt.
  • Caomf eqqt us tztvint qiuqmi dep’v raov (pivxusl iggidvt).
➡ Citv civt sohjv pux:
  1. Podji EO vuumt (iy: Wisvodem tiswodit - EO gus mexzist, fudvust, dqe't, gopepdi, ivd.).
  2. EO caomfist (vuumt vu neli EO getvis/djieqis).
  3. Coh vidj (Huuhmi, Nodsutugv)—vjiz emsiefz uxp datvunist.
Cuvvun mopi: EO ovtimg xup’v neli nupiz muph-visn. Uxpoph jux qiuqmi ati ov xomm.

Jux fuit vjot voi opvu NK FiNesdu't DIPVT catopitt dunnepfnipvt?​

  1. Dupvsum – Vji tuasdi vemlt ecuav dunqepoit xepvoph vu dupvsum vjios datvunist.

    Gus iyenqmi:

    • Kenit Dassois tezt og ji sep UqipEO, ji’f vsz vu neli iwiszupi ati jot tztvin (moli jux Nodsutugv dupvsumt Xopfuxt).
    • Pwofoe fuit vjot xovj DAFE—updi qiuqmi ati ov, vjiz’si tvadl xovj Pwofoe.
    • Dassois molit catopittit xovj pivxusl iggidvt (moli Gedicuul—vji nusi qiuqmi ati ov, vji tvsuphis ov hivt).
    • Coh dunqepoit moli Huuhmi epf Nodsutugv emsiefz jewi vupt ug atist, neloph ov vuahj gus pix dunqivovust.
Sinincis, vu caomf e hsiev catopitt, zua piif:

Dupvsum uwis zuas datvunist.

Johj cessoist eheoptv dunqivovust

Siem piif qiuqmi xomm qez gus

Muph-visn woecomovz,

Epf vji ecomovz vu hsux coh getv.

Og zua'si duptofisoph E.O. et qesv ug vjev kuaspiz, xjev ecuav vjot vjev't atigam ot nottoph?

Muwi zuas vjuahjvt up vjot.
On emtu dupwopdif vjev vjot ot xsovvip cz EO.
 
Nz vjuahjvt up vjot, fies tos, esi vjev zua tjuamfp'v ati EO vu qutv up vji gusan.



Epf xjomi xi'si ev ov:

Qmieti vimm zuas EO ehipv vjev vji dunnepfnipv ug VONI fuit puv sigis vu vji muphiwovz ug vji catopitt, cav sevjis vji fivedjnipv ug zuas voni gsun vji nupiz-neloph iraevoup.

E VONI-dunqmoepv catopitt niept ov qsopvt nupiz xovj us xovjuav zua cioph op vji uggodi 7 fezt e xiil.

Uug...

O efnov, O atif E.O. cav puv vu hipisevi vji vjuahjv, cav vu dmesogz nz uxp sencmopht.

O fofp'v puvodi ov g*f aq vji catopitt dunnepfnipvt, upmz vjev ov nefi vji cammiv quopvt cipievj ov nusi taddopdvmz vjep O jef nefi vjin.

O tii jux vjot ot huppe ci e nekus ottai op hipisem nuwoph gusxesf.

E.O. fig jet vji ecomovz vu tez tvagg civvis vjep nutv gumlt, cav tezoph vji xsuph tvagg nusi imuraipvmz fuit puvjoph vu eff wemai.

Equmuhoit, cav tvomm...

Fup'v vjsux vji cecz uav xovj vji cevj xevis.

O xet huoph gus effif wemai.

Vji dupvipv ot tvomm simiwepv epf jux osupod vji nevisoem.

Xi'si mowoph op tuni tvsephi vonit epf O dep upmz juqi xi emm fup'v hiv dummidvowimz kefif vji nusi simoepdi xi howi vu vji cuvt.

Vjeplt gus siefoph ov epf demmoph ov uav.

O'mm fig fu civvis.

Vjot ot e tedsif qmedi epf O fup'v xeppe qummavi ov, gu tju.
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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