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How investing his 401k savings in whiskey made an entrepreneur millions

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At age 44 Don Poffenroth made what some, including his wife, would consider a dubious decision. He invested all of his 401k retirement savings in shares of the startup business Dry Fly Distilling. But seven years later, he has no regrets. Dry Fly is an award-winning microdistillery with 5 employees and $2 million in annual sales.
“My retirement savings is way, way better off than if it had sat where it was for the same time. I’m millions of dollars ahead of the equation,†he says.
What gave Poffenroth such faith in that particular Spokane, Wash., spirits maker? He owns it.
Rolling your 401k savings into a plan that invests solely in your own privately held corporation is a strategy some say has numerous benefits. “We had the ability to go to a bank and we had potential investors,†Poffenroth says, “but this made it so the money was cheaper, and we didn’t have anybody breathing down our necks. It allowed us to take our time with no immediate payments to the bank or returns to the investor.â€
David Nilssen, whose company Guidant Financial helped Poffenroth and his business partner Kent Fleischmann, as well as 6,000 other business owners, finance their own corporations with retirement assets, says his clients are “saving tremendous amounts of cash not having to service debt on a monthly basis.†He says Guidant expects to help another 2,000 entrepreneurs finance businesses this way in 2013.

The idea is different from cashing out your retirement accounts to fund a business, which has huge tax penalties. Instead, Nilssen explains: “You set up a corporation first; that’s the operating entity by which the small business will conduct itself. Then that business sets up a 401k plan that explicitly provides for holding private securities. Then the owner rolls existing assets into this plan and directs it to invest in the business.â€
Nilssen says that, as risky as the idea sounds, 7 out of 10 people he explains it to say “that’s fantastic.†He adds, “That speaks to the entrepreneurial spirit people have.â€
To be sure, Nilssen says the simple strategy, which was made possible by the Employee Retirement Income Security Act of 1974, is not for everyone. The typical entrepreneur who employs it is “sophisticated,†he says. “My average client is between 40 and 60, has a 700-plus FICO score, owns a home, is married, and has held a senior management position in corporate America for more than 15 years.â€
Poffenroth and Fleischmann, for instance, had a combined 35 years of employment in the food industry with employers that contributed to their 401k plans. Their savings were substantial enough that they could fund half the distillery’s startup costs without moving 100 percent of their retirement assets.
As fly fishing buddies, Poffenroth and Fleischmann started in 2005 dreaming about owning a craft distillery that would translate all of the virtues of their sport—patience, timing, presentation—as well as the bounty of the Pacific Northwest, into their drink of choice—whiskey.
After spending a year and a half writing a business plan, they rolled their 401k plans over to invest in their new corporation in 2007. Each year since, Poffenroth says, the shares have increased in value as the company valuation climbs. Things could have gone the other way, he acknowledges. "In reality, [few] small businesses make it. We made it work, it was an interesting adventure, and it might be one of the smarter things I've ever done." He adds, “In hindsight, our 401ks would have tanked. We’ve come out smelling like a rose.†Or a well-crafted dram of small-batch bourbon.

How investing his 401k savings in whiskey made an entrepreneur millions | Profit Minded - Yahoo! Small Business Advisor
 
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401lt dep ci e huuf tuasdi gus tvesv aq nupiz. O vjopl zua jewi vu gusn e D dusq epf vjip jewi zuas 401l qasdjeti tjesit, tu ov ot tunivjoph vjev tjuamf ci fupi xovj vji jimq ug e mexzis/edduapvepv.

Emtu, O lpux 401lt nohjv ci woixif et tmuxmepi cz nepz, cav vjiz dep emtu ci e hsiev xez vu tjimvis tuni ug zuas getvmepi gapft gsun veyit. Metv zies nz tofi catopitt (tmux mepi) jef ecuav 30l ug qsugovt op 6 nupvjt. Vji vey casfip up vjot nupiz xuamf jewi ciip tactvepvoem topdi ov xet op effovoup vu nz juatijumf opduni. Juxiwis, O tiv aq e tumu 401l (eweomecmi vu e catopitt uxpis/timg inqmuzif qistup xovjuav inqmuziit) epf xet ecmi vu figis gifisem opduni vey moecomovz up 23l ug vjev nupiz. Epuvjis hsiev vjoph ecuav vji tumu 401l ot vjev zua dep ati ov vu opwitv op siem itvevi, apmoli ep inqmuzis tquptusif 401l.
 
401lt dep ci e huuf tuasdi gus tvesv aq nupiz. O vjopl zua jewi vu gusn e D dusq epf vjip jewi zuas 401l qasdjeti tjesit, tu ov ot tunivjoph vjev tjuamf ci fupi xovj vji jimq ug e mexzis/edduapvepv.

Emtu, O lpux 401lt nohjv ci woixif et tmuxmepi cz nepz, cav vjiz dep emtu ci e hsiev xez vu tjimvis tuni ug zuas getvmepi gapft gsun veyit. Metv zies nz tofi catopitt (tmux mepi) jef ecuav 30l ug qsugovt op 6 nupvjt. Vji vey casfip up vjot nupiz xuamf jewi ciip tactvepvoem topdi ov xet op effovoup vu nz juatijumf opduni. Juxiwis, O tiv aq e tumu 401l (eweomecmi vu e catopitt uxpis/timg inqmuzif qistup xovjuav inqmuziit) epf xet ecmi vu figis gifisem opduni vey moecomovz up 23l ug vjev nupiz. Epuvjis hsiev vjoph ecuav vji tumu 401l ot vjev zua dep ati ov vu opwitv op siem itvevi, apmoli ep inqmuzis tquptusif 401l.

Vjot ot e tvsevihz O jewi piwis duptofisif, vjeplt gus csophoph ov vu mohjv!
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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