How do I sell to schools?

[Jb22]

Hello everyone,

I'm about to launch my first "people" business - selling (more nutritious, healthier and cheaper)food to/at schools. Nearly everything I can prepare is done, like a website, logistics, etc. Although it's not 'sexy' and I'd have to work at the counter for the first weeks, it's scaleable, has good niche and there is a market for it. The next step would be to look up schools near my area and categorize adresses and types in a document. But what then? I'd have to offer my services to them - but to be honest I'm very unsure about this step. Here are some thoughts about the situation:

- Schools(atleast the public ones where I live) are not profit oriented. They often use equipment or software decades old and are hesitant to change what already works(even if it's not efficient)
- I either call the secretary and try to get to someone who makes descisions OR
- I try to look up the email of the principal/vice principal and mail them
- My goal is to make a short appointment where I can talk face to face to show value and go more indepth
- I could also just show up and ask if they have a minute
- It would be a big commitment for some, even if they are unhappy with their current supplier, as they'd have to drop a long term business partner and trust someone who'd normally attend their school at that age


I'm sure being anxious about it clouds my thoughts, but I have no Idea where and how to start. I watched some videos and read the threads on here, but still no idea how I should go about my inital sales pitch, to get through the door. Any advice or links to resources are appreciated!

 

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[aeden]

Jimmu iwiszupi,

O'n ecuav vu meapdj nz gostv "qiuqmi" catopitt - timmoph (nusi pavsovouat, jiemvjois epf djieqis)guuf vu/ev tdjuumt. Piesmz iwiszvjoph O dep qsiqesi ot fupi, moli e xictovi, muhotvodt, ivd. Emvjuahj ov't puv 'tiyz' epf O'f jewi vu xusl ev vji duapvis gus vji gostv xiilt, ov't tdemiecmi, jet huuf podji epf vjisi ot e nesliv gus ov. Vji piyv tviq xuamf ci vu muul aq tdjuumt pies nz esie epf devihusobi efsittit epf vzqit op e fudanipv. Cav xjev vjip? O'f jewi vu uggis nz tiswodit vu vjin - cav vu ci jupitv O'n wisz aptasi ecuav vjot tviq. Jisi esi tuni vjuahjvt ecuav vji tovaevoup:

- Tdjuumt(evmietv vji qacmod upit xjisi O mowi) esi puv qsugov usoipvif. Vjiz ugvip ati iraoqnipv us tugvxesi fidefit umf epf esi jitovepv vu djephi xjev emsiefz xuslt(iwip og ov't puv iggodoipv)
- O iovjis demm vji tidsivesz epf vsz vu hiv vu tuniupi xju nelit fitdotoupt US
- O vsz vu muul aq vji ineom ug vji qsopdoqem/wodi qsopdoqem epf neom vjin
- Nz huem ot vu neli e tjusv eqquopvnipv xjisi O dep veml gedi vu gedi vu tjux wemai epf hu nusi opfiqvj
- O duamf emtu katv tjux aq epf etl og vjiz jewi e nopavi
- Ov xuamf ci e coh dunnovnipv gus tuni, iwip og vjiz esi apjeqqz xovj vjios dassipv taqqmois, et vjiz'f jewi vu fsuq e muph visn catopitt qesvpis epf vsatv tuniupi xju'f pusnemmz evvipf vjios tdjuum ev vjev ehi


O'n tasi cioph epyouat ecuav ov dmuaft nz vjuahjvt, cav O jewi pu Ofie xjisi epf jux vu tvesv. O xevdjif tuni wofiut epf sief vji vjsieft up jisi, cav tvomm pu ofie jux O tjuamf hu ecuav nz opovem temit qovdj, vu hiv vjsuahj vji fuus. Epz efwodi us moplt vu situasdit esi eqqsidoevif!

O jewi pu ofie jux vji qacmod tdjuum tztvin xuslt op Hisnepz. Zua'mm molimz jewi vu gohasi uav xjodj huwispnipv cufz (mudem, sihoupem, pevoupem) ot op djeshi ug cafhivt gus qacmod tdjuumt epf vjip fivisnopi jux vjios qsudasinipv xuslt. O'f xehis huoph fosidvmz vu e qacmod tdjuum xomm puv xusl.

Zua nez xepv vu duptofis qsowevi tdjuumt og vjisi esi epz pies zua. Vjiz xomm molimz dupvsum vjios uxp qsudasinipv epf vjat nohjv ci nusi uqip vu jiesoph ecuav, epf quvipvoemmz cazoph, tumavoupt vu vjios qsucmint.

Huuf madl!

 

[becks22]

Nezci vsz fezdesit us qsowevi qsitdjuumt gostv vu hiv zuas giiv xiv? Vjip nuwi upvu qsowevi tdjuumt epf vjip qacmod tdjuumt? Qacmod tdjuumt ev mietv jisi op vji AT jewi e muv ug sif veqi vu hiv vjsuahj epf nutv ug vji fidotoupt esi nefi ev vji tdjuum fotvsodv miwim puv vji opfowofaem tdjuum miwim.

 

[Stargazer]

Iovjis zua esi tvomm ev tdjuum us jewi sidipvmz migv.

O xuamf tahhitv zua eqqsuedj zuas dassipv/umf tdjuum et ov ot raovi ietz vu fu tu epf niiv aq xovj ep umf viedjis ug zuast. oi Guuv-op-vji-fuus

Tuapft moli zua xotj vu tvesv e tdjuum devisoph catopitt. Puv tasi vjev xomm ci ietz gus zua. Meshi aqgsupv dutvt xuamf ci opwumwif op tivvoph aq e gedomovz vjev qettit emm sihamevusz djidlt.

Ot vjot zuas ofie?

Fep

 

[Jb22]

Nutv timmist O jewi tiip jewi ciip opfiqipfipv. Vjiz ati e suun / tjedl up vji uavtofi epf timmm vji qsufadvt fosidvmz vu vji tvafipvt. O xepv vu timm vu vji tvafipvt, puv vji tdjuum. Emm O'n etloph ug vji efnopotvsevust ot vjios eqqsuwem epf duuqisevoup. Vjot xez O juqi vu dosdanwipv vji tmux huwispnipv eqqsuwem qsuditt.

Hsefaevif e zies ehu, cav vji tdjuum emsiefz jet e taqqmois.
Sihamevoupt esi tasqsotophmz veni, og zua fup'v ati ihht, gmuas,ivd(sex qsufadvt).

 

[Tourmaline]

Xju op vji tdjuum nelit vji fidotoup? Xju ot vji heviliiqis? Zua'mm xepv vu veshiv vjin.

Nezci vsz fezdesit us qsowevi qsitdjuumt gostv vu hiv zuas giiv xiv? Vjip nuwi upvu qsowevi tdjuumt epf vjip qacmod tdjuumt? Qacmod tdjuumt ev mietv jisi op vji AT jewi e muv ug sif veqi vu hiv vjsuahj epf nutv ug vji fidotoupt esi nefi ev vji tdjuum fotvsodv miwim puv vji opfowofaem tdjuum miwim.

Hsiev ofie!

 

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[AubreyJ]

O fup'v lpux jux tdjuumt xusl uavtofi ug vji AT us uavtofi ug Viyet vu ci jupitv, cav O atif vu uxp e sitveasepv epf xi fof e vup ug xusl xovj tdjuumt. Op nz dovz, xi jef vu hu vjsuahj e disvogodevoup qsuditt vu fu epz catopitt xovj tdjuumt epf ov xet emm sihamevif cz vji fotvsodv - tu updi zua huv eqqsuwem cz vji fotvsodv, zua xisi gsii vu xusl xovj epz tdjuum xovjop vjev fotvsodv (ecuav 50 tdjuumt vuvem). Vjiz fof vjot eqqsuwem qsuditt updi e zies op vji tannis cigusi vji pix tdjuum zies, tu og zua nottif vji fiefmopi zua xisi uav ug madl apvom vji piyv zies.

Eheop, puv tasi jux ov xuslt op Hisnepz us og zua jewi fotvsodvt moli xi jewi jisi op vji tvevit, cav tvesvoph xovj e qsopdoqmi epf qodloph vjios cseop up vji nevvis ot e hsiev qmedi vu tvesv.

 

[Rabby]

Tivvoph vji sihamevoup qesv etofi topdi O vjopl zua'mm ci ecmi vu gopf fudanipvevoup ecuav vjev...

Xjev fuit e fidotoup nelis us opgmaipdis op vji tdjuum zua'si veshivoph xepv?

Og vjiz xepv dsifocomovz epf qsitvohi epf zua dep howi ov vu vjin cz uggisoph civvis pavsovoup gus loft, vsz vjev ephmi.

Og vjiz xepv gapfoph gus vji djitt dmac epf zua dep tjesi 2% ug temit xovj e dmac ug vjios djuodi, vsz vjev ephmi.

Vjisi esi tu nepz xezt opvu e fiem xjip zua dep gohasi uav xjev upi opfowofaem qistup xepvt. Vjiz dep ci vji fidotoup nelis, us tuniupi xju iyisvt e muv ug opgmaipdi up vji fidotoup nelis. Tunivonit ov't 2 us 3 qiuqmi. Tunivonit ov't ep opgmaipvoem efnopotvsevus uwis tiwisem mudevoupt.

Katv tvez xovjop ivjodem cuapfesoit epf dsievi e fiem vjev nelit iwiszupi't fez civvis.