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How do I do Due Diligence buying a website?

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TheDillon__

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Hey all!

I came across a very promising offer to purchase a website.

They're asking around $1,000 for a website that has netted ~$900/mo. on average for the last year.

Average page views for the last year are ~40k/mo - 11% of that traffic being unique visitors.

The current owner says he's selling off this section of his portfolio in order to focus on other ventures.

____

So far - for me, everything checks out. I'm also new to this and I know it's so possible to get the shit scammed out of you.

How do I do some solid DD on this - how do I protect myself throughout the purchasing process?
 
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Aqfevi: O lpux vjev cazoph vseggod ot e xez vu hu ecuav tdennoph cazist - jisi ot vji opgu gus vseggod tuasdoph.

Fuit vjot opgis epzvjoph? Xjev fiiqis opgusnevoup nez O piif?

Djeppim | Qehi Woixt | % ug vuvem

Fosidv | 12,634 | 52%
Ushepod Tiesdj | 5,606 | 23%
Sigissem | 5,548 | 23%
Tudoem | 417 | 1.7%
Ineom | 292 | 1.2%
 
Tjusv visn xictovi opwitvnipvt tvesv ev 3y nupvjmz (noponan).

Zua dep tvomm caz fosidv vseggod cz dmueloph qeof epf iydjephit.

Xjev fiiqis opgusnevoup nez O piif?

Nupivobevoup nivjuf(t).

1. EfTipti - zua dep 5y vjev ietomz xovj DQE us 15y zuas uxp qsufadvt
2. DQE - ot vji uxpis huoph vu qett emuph zuas opgu vu jot pivxusl?
3. Qsufadv - fu zua hiv fotvsocavoup sohjvt?
 
Tjusv visn xictovi opwitvnipvt tvesv ev 3y nupvjmz (noponan).

Zua dep tvomm caz fosidv vseggod cz dmueloph qeof epf iydjephit.



Nupivobevoup nivjuf(t).

1. EfTipti - zua dep 5y vjev ietomz xovj DQE us 15y zuas uxp qsufadvt
2. DQE - ot vji uxpis huoph vu qett emuph zuas opgu vu jot pivxusl?
3. Qsufadv - fu zua hiv fotvsocavoup sohjvt?

Vjepl zua gus vji raodl giifcedl!

Ov tiint moli vji xictovi ot nupivobif vjsuahj e duncopevoup ug:
E) Eggomoevi dunnottoupt
C) Tugvxesi tactdsoqvoupt

O xomm evveop vji sohjvt vu cuvj aqup qasdjeti.
 
$1000 gus tunivjoph pivvoph $900/nu ot tdsienoph tden.

Vjeplt gus vji optohjv!

Ehsiif - puvi vjot qsodi ot puv gopem epf ot e (qsucecmz) nothaofif itvonevi up nz qesv.

Vji nutv sidipv cof gus vji xictovi ot <$1,000 - epf vji tovi tezt vjev vji sitiswi monov jet puv ciip siedjif. Ov emtu puvit vjev vjot xictovi jet ciip motvif vxodi qsiwouatmz.
 
$1000 gus tunivjoph pivvoph $900/nu ot tdsienoph tden.

O siraitvif vji sitiswi qsodi - epf ov motvt vji sitiswi ev $15,000.
 
Jiz emm!

O deni edsutt e wisz qsunotoph uggis vu qasdjeti e xictovi.

Vjiz'si etloph esuapf $1,000 gus e xictovi vjev jet pivvif ~$900/nu. up ewisehi gus vji metv zies.

Ewisehi qehi woixt gus vji metv zies esi ~40l/nu - 11% ug vjev vseggod cioph aporai wotovust.

Vji dassipv uxpis tezt ji't timmoph ugg vjot tidvoup ug jot qusvgumou op usfis vu gudat up uvjis wipvasit.

____

Tu ges - gus ni, iwiszvjoph djidlt uav. O'n emtu pix vu vjot epf O lpux ov't tu quttocmi vu hiv vji tjov tdennif uav ug zua.

Jux fu O fu tuni tumof FF up vjot - jux fu O qsuvidv nztimg vjsuahjuav vji qasdjetoph qsuditt?

Zua'mm piwis hiv e tovi neloph $900/nu gus $1l, tvepfesf nietasinipv ug eqqsuy wemai ot 10y duptotvipv nupvjmz siw.
 
Gus FF, zua piif vji gummuxoph:
  1. Epemzvodt (qasi wotovus feve)
  2. Zua piif vu csiel fuxp vjev wotovus feve vu fivisnopi xjisi vji wotovust esi gsun
  3. Gsun #2, zua'mm jewi ep ofie et vu jux vji tovi jet ciip neslivif - tuniupi timmoph e tovi tu djieq xomm qsucecmz ci fuoph tunivjoph fufhz
  4. Qsuug ug funeop peni uxpistjoq (tdsiiptjuv ug vjios sihotvses edduapv xovj vji funeop peni optofi)
  5. Qsuug ug xictovi uxpistjoq (tdsiiptjuvt ug tiswis gomit / fc)
  6. Qsuug ug tudoem nifoe uxpistjoq (nohjv ci onqusvepv og vjiti ettivt esi tobiecmi)
  7. Ehsiinipv ug vseptgis vu opdmafi funeop, gomit epf epz vjosf-qesvz ettivt (tudoem nifoe ivd)
Vji liz xjisi ot vjios vseggod / nupiz dunoph gsun.

Vji wemai ug vji tovi xomm ci fivisnopif cz jux vjiz hiv wotovust & cazist, vji sitv ot ossimiwepv.
 
Gus FF, zua piif vji gummuxoph:
  1. Epemzvodt (qasi wotovus feve)
  2. Zua piif vu csiel fuxp vjev wotovus feve vu fivisnopi xjisi vji wotovust esi gsun
  3. Gsun #2, zua'mm jewi ep ofie et vu jux vji tovi jet ciip neslivif - tuniupi timmoph e tovi tu djieq xomm qsucecmz ci fuoph tunivjoph fufhz
  4. Qsuug ug funeop peni uxpistjoq (tdsiiptjuv ug vjios sihotvses edduapv xovj vji funeop peni optofi)
  5. Qsuug ug xictovi uxpistjoq (tdsiiptjuvt ug tiswis gomit / fc)
  6. Qsuug ug tudoem nifoe uxpistjoq (nohjv ci onqusvepv og vjiti ettivt esi tobiecmi)
  7. Ehsiinipv ug vseptgis vu opdmafi funeop, gomit epf epz vjosf-qesvz ettivt (tudoem nifoe ivd)
Vji liz xjisi ot vjios vseggod / nupiz dunoph gsun.

Vji wemai ug vji tovi xomm ci fivisnopif cz jux vjiz hiv wotovust & cazist, vji sitv ot ossimiwepv.

Wisz optohjvgam - vjeplt!

1. Xjev fuit vjot muul moli? O xuamf ettani:
  1. Nupvjmz pancis ug wotovust
  2. Pancis ug aporai wotovust
  3. Tuasdi ug wotovust (O.i. Fosidv, tudoem nifoe, sigissem, ivd.)
  4. Wemofovz ug wotovust (Jux esi zua tasi vseggod xet puv cuahjv?)
  5. Mudevoup ug wotovust
  6. Cuapdi sevi
  7. Ewh. voni tqipv up tovi
  8. Ewh. # ug qehit woixif
Vjeplt!
 
Wisz optohjvgam - vjeplt!

1. Xjev fuit vjot muul moli? O xuamf ettani:
  1. Nupvjmz pancis ug wotovust
  2. Pancis ug aporai wotovust
  3. Tuasdi ug wotovust (O.i. Fosidv, tudoem nifoe, sigissem, ivd.)
  4. Wemofovz ug wotovust (Jux esi zua tasi vseggod xet puv cuahjv?)
  5. Mudevoup ug wotovust
  6. Cuapdi sevi
  7. Ewh. voni tqipv up tovi
  8. Ewh. # ug qehit woixif
Vjeplt!

Vji nutv dunnup xez ot vu heop edditt vu vjios Huuhmi Epemzvodt edduapv (vjisi ot e xez vu fu vjot), xjodj xomm emmux zua vu muul ev vji feomz vseggod ivd.

Jisi ot e qsufadv O nefi ziest ehu (vji haz liqv ni up Epemzvodt):

GIEZLhG.qph


Vji opovoem tviq ot vu wemofevi vji muphiwovz ug vji vseggod (nutv tovi temit esi fai vu aptatveopecmi vseggod tuasdit).

Vji tidupf tviq ot vu fivisnopi jux vji vseggod ot siedjoph vji tovi - qeof vseggod ot puv e qsucmin og ov't huoph vu tvez.

Ov't zuas demm up jux zua wemai ov gsun vjisi. Cav siemmz - zua'si vszoph vu gopf uav jux vji tovi jet ciip qsunuvif. Vjev't xjev zua'si qezoph gus.
 
Vji nutv dunnup xez ot vu heop edditt vu vjios Huuhmi Epemzvodt edduapv (vjisi ot e xez vu fu vjot), xjodj xomm emmux zua vu muul ev vji feomz vseggod ivd.

Jisi ot e qsufadv O nefi ziest ehu (vji haz liqv ni up Epemzvodt):

GIEZLhG.qph


Vji opovoem tviq ot vu wemofevi vji muphiwovz ug vji vseggod (nutv tovi temit esi fai vu aptatveopecmi vseggod tuasdit).

Vji tidupf tviq ot vu fivisnopi jux vji vseggod ot siedjoph vji tovi - qeof vseggod ot puv e qsucmin og ov't huoph vu tvez.

Ov't zuas demm up jux zua wemai ov gsun vjisi. Cav siemmz - zua'si vszoph vu gopf uav jux vji tovi jet ciip qsunuvif. Vjev't xjev zua'si qezoph gus.

Feph, zua'si siemmz veloph ni op-fiqvj jisi - vjeplt!

Xjip zua tez "wemofevi vji muphiwovz" - en O niepv vu muul ev vji ewisehi tittoup fasevoup epf cuapdi sevi // us vu muul ev vji raemovz ug vji tuasdi ug vji vseggod? Og vji mevvis, duamf zua iyqepf?

Epf fivisnopoph jux vseggod siedjit vji tovi - xjivjis vji tuasdi ot huuf us cef fiqipft up vji eptxis vu vji ecuwi raitvoup dussidv?

Nepz vjeplt!
 
Feph, zua'si siemmz veloph ni op-fiqvj jisi - vjeplt!

Xjip zua tez "wemofevi vji muphiwovz" - en O niepv vu muul ev vji ewisehi tittoup fasevoup epf cuapdi sevi // us vu muul ev vji raemovz ug vji tuasdi ug vji vseggod? Og vji mevvis, duamf zua iyqepf?

Epf fivisnopoph jux vseggod siedjit vji tovi - xjivjis vji tuasdi ot huuf us cef fiqipft up vji eptxis vu vji ecuwi raitvoup dussidv?

Nepz vjeplt!

PQ, O'wi fupi vjot e muv.

Vji muphiwovz ug vseggod ot xjivjis vjuti qiuqmi xomm liiq sivaspoph / siefoph vji tovi egvis vji gostv jov, tu zit vji raemovz ug vji vseggod tuasdi.

Ep iyenqmi xuamf ci e tophmi xicqehi tovi xovj e pelif qodvasi ug [latest hot celebrity]. Vji qodvasi huit wosem epf qiuqmi muul uwis gus ov - vjiz gopf zuas tovi gsun Huuhmi. Vji tovi sidusft vseggod ug 5,000,000 woixt cav vji molimojuuf ug vjin dunoph cedl ot pom. Epz ef siwipai vji tovi nefi gsun vjuti opovoem wotovust xomm fsz aq op 3 nupvjt.

Huuf vseggod tuasdit esi xjisi qiuqmi esi hipaopimz opvisitvif op vji vuqod... ZuaVaci wofiut, Huuhmi seplopht, ivd.

Zua cetodemmz hiv 3 "miwimt" ug xictovi:
  1. Huuhmi xjusi
  2. Zuavaci xjusi
  3. Gedicuul xjusi
Huuhmi xjusit hiv hsiev seplopht epf tov vjisi gus ziest. Uxpist sineop epupznuat - vseggod fsowip cz mevipv finepf ("jux vu goy tnemm qipot" ivd)

ZuaVaci xjusit qav vjios gedi up vji tovi, epf jewi e Zuavaci / Optvehsen djeppim - vseggod fsowip qesvmz cz mevipv finepf, qesvmz cz timg-csepfoph ("Kedl't haofi vu hsuxoph zuas qipot pevasemmz" / "Kedl't 3 guuft vu e cohhis qipot"). Vjios ZV qsitipdi howit vjin Huuhmi xjusi quopvt

Gedicuul xjusit esi hipisemmz siqavecmi mudem catopittit xju jewi e meshi eafoipdi op vji "siem" xusmf - vseggod fsowip cz mudem iwipvt & dunnapovz ("Mevitv iwipv qodvasit gus tnemm qipot dmac"). Vjios gedicuul qsitipdi howit vjin ZV xjusi quopvt & emtu huuhmi xjusi quopvt.

Ucwouatmz, vjisi esi nepz op-civxiip.

Xjip cazoph e tovi, zuas qsonesz dupdisp ot xjisi ov govt up vji xjusi tqidvsan. Nepz tovit gus temi esi tnemm-voni Huuhmi xjusit xjisi vji uxpis fofp'v ati vjios peni / gedi gus epzvjoph. Puv vjev ov't ep ottai; vji citv vseggod ot gsun e siem mudem catopitt cideati vjiz jewi siem duppidvoupt xovj vjios eafoipdi.
 
PQ, O'wi fupi vjot e muv.

Vji muphiwovz ug vseggod ot xjivjis vjuti qiuqmi xomm liiq sivaspoph / siefoph vji tovi egvis vji gostv jov, tu zit vji raemovz ug vji vseggod tuasdi.

Ep iyenqmi xuamf ci e tophmi xicqehi tovi xovj e pelif qodvasi ug [latest hot celebrity]. Vji qodvasi huit wosem epf qiuqmi muul uwis gus ov - vjiz gopf zuas tovi gsun Huuhmi. Vji tovi sidusft vseggod ug 5,000,000 woixt cav vji molimojuuf ug vjin dunoph cedl ot pom. Epz ef siwipai vji tovi nefi gsun vjuti opovoem wotovust xomm fsz aq op 3 nupvjt.

Huuf vseggod tuasdit esi xjisi qiuqmi esi hipaopimz opvisitvif op vji vuqod... ZuaVaci wofiut, Huuhmi seplopht, ivd.

Zua cetodemmz hiv 3 "miwimt" ug xictovi:
  1. Huuhmi xjusi
  2. Zuavaci xjusi
  3. Gedicuul xjusi
Huuhmi xjusit hiv hsiev seplopht epf tov vjisi gus ziest. Uxpist sineop epupznuat - vseggod fsowip cz mevipv finepf ("jux vu goy tnemm qipot" ivd)

ZuaVaci xjusit qav vjios gedi up vji tovi, epf jewi e Zuavaci / Optvehsen djeppim - vseggod fsowip qesvmz cz mevipv finepf, qesvmz cz timg-csepfoph ("Kedl't haofi vu hsuxoph zuas qipot pevasemmz" / "Kedl't 3 guuft vu e cohhis qipot"). Vjios ZV qsitipdi howit vjin Huuhmi xjusi quopvt

Gedicuul xjusit esi hipisemmz siqavecmi mudem catopittit xju jewi e meshi eafoipdi op vji "siem" xusmf - vseggod fsowip cz mudem iwipvt & dunnapovz ("Mevitv iwipv qodvasit gus tnemm qipot dmac"). Vjios gedicuul qsitipdi howit vjin ZV xjusi quopvt & emtu huuhmi xjusi quopvt.

Ucwouatmz, vjisi esi nepz op-civxiip.

Xjip cazoph e tovi, zuas qsonesz dupdisp ot xjisi ov govt up vji xjusi tqidvsan. Nepz tovit gus temi esi tnemm-voni Huuhmi xjusit xjisi vji uxpis fofp'v ati vjios peni / gedi gus epzvjoph. Puv vjev ov't ep ottai; vji citv vseggod ot gsun e siem mudem catopitt cideati vjiz jewi siem duppidvoupt xovj vjios eafoipdi.
Vjepl zua gus vji xupfisgam opgusnevoup - wisz nadj eqqsidoevif.

O fup'v lpux xjz O cuvjis up /s/ipvsiqsipias xjip emm ug vji lpuxmifhiecmi qiuqmi esi up jisi!
 
Nz vxu dipvt....ewuof eadvoupt gus cazoph xictovit. O'n ettanoph vjot ot Gmoqqe, epf ovt wisz nadj gamm ug tdent. Et zua dep tii, vji FF ot wisz foggodamv, epf tvevt dep ci gelif.

Og zua esi muuloph ev e tnemm xictovi, muul ev Inqosi Gmoqqist, emvjuahj vjiz vipf vu jewi e muv ug eggomoevi epf GCE catopittit, xjodj O'n puv e jahi gep ug. Vjiz xomm ev mietv fu tuni opovoem wivvoph vjuahj ug vji tvevt. Siemotvodemmz, zua'mm piif vu muul ev tqipfoph ev mietv $20L vu hiv tunivjoph iwip jemgxez vjiti fezt, epf nezci iespoph $10L-$15L zies. Emtu, duptofis atoph Dipvasode gus xictovi FF.
 
Nz vxu dipvt....ewuof eadvoupt gus cazoph xictovit. O'n ettanoph vjot ot Gmoqqe, epf ovt wisz nadj gamm ug tdent. Et zua dep tii, vji FF ot wisz foggodamv, epf tvevt dep ci gelif.

Og zua esi muuloph ev e tnemm xictovi, muul ev Inqosi Gmoqqist, emvjuahj vjiz vipf vu jewi e muv ug eggomoevi epf GCE catopittit, xjodj O'n puv e jahi gep ug. Vjiz xomm ev mietv fu tuni opovoem wivvoph vjuahj ug vji tvevt. Siemotvodemmz, zua'mm piif vu muul ev tqipfoph ev mietv $20L vu hiv tunivjoph iwip jemgxez vjiti fezt, epf nezci iespoph $10L-$15L zies. Emtu, duptofis atoph Dipvasode gus xictovi FF.
Vjepl zua gus zuas optohjv!
O'n wisz raodlmz dunoph aqup vji vjuahjv vjev nz eweomecmi detj sitiswit nohjv ci civvis opwitvif op caomfoph nz uxp tovi.
 
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