First off, thank you for taking time out of your day to help me out.
I'm looking to collect pre-orders and create hype for a program I'll be releasing in early 2018.
"What Kind of Program?," You Ask...
It's a program for football players, and shows them how to train to develop takeoff speed (acceleration). In football, ACCELERATION is far more important than top speed, as most plays require only 5-20 yards of running. Most other books in this genre focus on overall athletic development, overall general speed development, but very few focus specifically on accelerating off the line.
Blazing acceleration is like gold in the sport of football, because a slight edge in short-burst speed often makes the difference between failed and average plays, and BIG plays.
People don't realize what made Barry Sanders the greatest running back ever (in my opinion). They watch his highlight videos and think, "He's shifty! He's agile!" Yeah, he is. BUT, that's not what makes him SO SO friggin' good. What people fail to notice is his ability to ACCELERATE after side-stepping, cutting, and other moves. He makes the move, then like a bullet, he creates SPACE between himself and the defensive player. His moves are awesome, yes, but what made him amazing as a running back was his ability to accelerate after juking out the defender.
If players develop acceleration speed, they make way more big plays, and get more looks from recruiters (which, to a football player, getting looks from recruiters = $$$).
What Layout Will this Program Take?
So, the program is in the form of an e-book. It explains training methods in terms that don't require a degree in exercise science to understand, goes into detail about sprint-start mechanics (if football players used the same mechanics Olympic sprinters used, they'd be a lot faster), and provides a detailed, 12 week program which will lead to a new personal best in the 40 yard dash. The 12 week program is "the thing" that will be of most benefit, if utilized. All details are laid out which removes all guesswork, and uses several little known training methods used by Olympians that 99% of high school and college football players don't know about.
What's My First Step to Put this Out There?
What do you suggest for collecting pre-order email addresses?
My thought is to use online ads leading to a landing page, and then the call to action on the landing page would be entering your email address in exchange forrrrr....something. LOL. This is where I'm a bit fuzzy, being that I've never operated a landing page.
"Exclusive early access to the program" ??
"Receive discount on program when you pre-order now" ??
What's an appropriate method, here? Given that I'm a newbie in terms of landing pages, what else do I need to know about them, in your opinion?
Tools I have available to me for the landing page:
Book cover: I'll have a nice looking 3D version of the e-book cover
Free Resource: "3 Training Secrets of Olympic Sprinters." This gives you a taste of the overall program, and is actually beneficial in and of itself (in other words, it's not an upsell, it's actually something athletes can use)
NFL testimonial: Video testimonial of an NFL wide receiver
List of benefits: Score more touchdowns, make more big plays, get more attention from scouts and coaches, ect
About Me: How l came to learn the training methods of Olympic sprinters, how I applied the methods to my own athletic career, how it can help you become better
If you have experience with landing pages, I'd love to hear about your failures and successes. What worked for you, what didn't work, and what suggestions would you have for me, someone who has never used a landing page?
I'm looking to collect pre-orders and create hype for a program I'll be releasing in early 2018.
"What Kind of Program?," You Ask...
It's a program for football players, and shows them how to train to develop takeoff speed (acceleration). In football, ACCELERATION is far more important than top speed, as most plays require only 5-20 yards of running. Most other books in this genre focus on overall athletic development, overall general speed development, but very few focus specifically on accelerating off the line.
Blazing acceleration is like gold in the sport of football, because a slight edge in short-burst speed often makes the difference between failed and average plays, and BIG plays.
People don't realize what made Barry Sanders the greatest running back ever (in my opinion). They watch his highlight videos and think, "He's shifty! He's agile!" Yeah, he is. BUT, that's not what makes him SO SO friggin' good. What people fail to notice is his ability to ACCELERATE after side-stepping, cutting, and other moves. He makes the move, then like a bullet, he creates SPACE between himself and the defensive player. His moves are awesome, yes, but what made him amazing as a running back was his ability to accelerate after juking out the defender.
If players develop acceleration speed, they make way more big plays, and get more looks from recruiters (which, to a football player, getting looks from recruiters = $$$).
What Layout Will this Program Take?
So, the program is in the form of an e-book. It explains training methods in terms that don't require a degree in exercise science to understand, goes into detail about sprint-start mechanics (if football players used the same mechanics Olympic sprinters used, they'd be a lot faster), and provides a detailed, 12 week program which will lead to a new personal best in the 40 yard dash. The 12 week program is "the thing" that will be of most benefit, if utilized. All details are laid out which removes all guesswork, and uses several little known training methods used by Olympians that 99% of high school and college football players don't know about.
What's My First Step to Put this Out There?
What do you suggest for collecting pre-order email addresses?
My thought is to use online ads leading to a landing page, and then the call to action on the landing page would be entering your email address in exchange forrrrr....something. LOL. This is where I'm a bit fuzzy, being that I've never operated a landing page.
"Exclusive early access to the program" ??
"Receive discount on program when you pre-order now" ??
What's an appropriate method, here? Given that I'm a newbie in terms of landing pages, what else do I need to know about them, in your opinion?
Tools I have available to me for the landing page:
Book cover: I'll have a nice looking 3D version of the e-book cover
Free Resource: "3 Training Secrets of Olympic Sprinters." This gives you a taste of the overall program, and is actually beneficial in and of itself (in other words, it's not an upsell, it's actually something athletes can use)
NFL testimonial: Video testimonial of an NFL wide receiver
List of benefits: Score more touchdowns, make more big plays, get more attention from scouts and coaches, ect
About Me: How l came to learn the training methods of Olympic sprinters, how I applied the methods to my own athletic career, how it can help you become better
If you have experience with landing pages, I'd love to hear about your failures and successes. What worked for you, what didn't work, and what suggestions would you have for me, someone who has never used a landing page?
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