How can a logo help lower perceived Risk?

[theBiz]

Can a symbol or design in a logo help lower perceived Risk for internet buyers both services or goods? As far as internet, what is the long term strategy for differentiating a logo other than brand identity and brand recognition? thank you appreciate the time and knowledge.

 

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[James Fake]

Get it professionally designed and make it look good and sharp. Anything that looks like it was made in 2001 or by MSPaint will probably subconciously scare customers off.

I know if I see sloppy work including logo; I think thats how they conduct business also.

 

[mtnman]

YES!

Depends on the industry as to how much effect it causes. Hehe, you'd be surprised how an ugly site can pull some coin...

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