biophase
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Why don't you sell on Amazon? To me, that would be the easiest way to get traffic. Is your product branded? If not, brand it and then go FBA on Amazon at $24.99. Be sure to listen to some podcasts on how to write Amazon product descriptions and how to use their keywords. Take good photos. Get some initial sales via friends and family. Get some good reviews. You should be able to sell your 100 units.