About the conversions, the "conversions" that I was talking about isn't referring to just simply how many people click on a sponsored ad. It's how many people actually BUY your product. Amazon's reporting system is clunky and you can't narrow down to your true conversion rate on your paid advertising efforts. You can however find out your overall conversion rate for all your combined impressions on your product listing. If you go to your detailed page sales report, enable the "unit session percentage" column, and that % should be it. I often like to tweak and change one thing in my listing, wait a week, and see how it affects this number.
Some thoughts on your listing:
- Trim the excess white space around your main product photo. Doing this will make your image "bigger". The bigger the image, the higher click through rate.
- Take advantage of the "sale feature". You're selling for $24.99, why don't you list with a normal price of $34.99 and make it on sale? I haven't personally tested having a sale VS no sale, but I can almost be certain that "on sale" items convert higher.
- You have 1 unanswered question, you should go reply to that. I don't know if it's just me, but when I see an unanswered question, makes it seems like there is no "activity" with that product (or the seller isn't responsive). Make sure to answer the question in a way that highlights your product features.
- Reword your bullet points to highlight benefits first, then features. For example, you wrote just: "reinforced thermoplastic shell". I'd make it "Never worry about dropping your phone ever again with BAK's Reinforced Thermoplastic Shell specially engineered for those "oops!" moments" ..something like that!
I see that you've been experimenting with some html formatting in your description, that's awesome! I forget, but you are allotted way more words to fill up your description. Amazon real estate is VERY precious. Use them all up with your amazing copy!
Some thoughts on your listing:
- Trim the excess white space around your main product photo. Doing this will make your image "bigger". The bigger the image, the higher click through rate.
- Take advantage of the "sale feature". You're selling for $24.99, why don't you list with a normal price of $34.99 and make it on sale? I haven't personally tested having a sale VS no sale, but I can almost be certain that "on sale" items convert higher.
- You have 1 unanswered question, you should go reply to that. I don't know if it's just me, but when I see an unanswered question, makes it seems like there is no "activity" with that product (or the seller isn't responsive). Make sure to answer the question in a way that highlights your product features.
- Reword your bullet points to highlight benefits first, then features. For example, you wrote just: "reinforced thermoplastic shell". I'd make it "Never worry about dropping your phone ever again with BAK's Reinforced Thermoplastic Shell specially engineered for those "oops!" moments" ..something like that!
I see that you've been experimenting with some html formatting in your description, that's awesome! I forget, but you are allotted way more words to fill up your description. Amazon real estate is VERY precious. Use them all up with your amazing copy!
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