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Help: The Ethics of Fluff

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TheDillon__

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Hey all!

Currently in the process of writing an ebook - and it seems to be coming out a lot shorter than I had envisioned. How could this be?

In order to provide contrast to where I am today - I begin by telling the reader a bit about my unattractive, socially awkward personal history. However, I feel like this got pretty well encompassed in a matter of paragraphs!

I find it unethical to waste the time of my customers. They are going to buy my eBook with the intent of learning something.

How do I build and expand throughout my book without adding in too much "fluff"?
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

Pux vjot ot katv haittoph, cav O civ zua jewi howip vji siefis vji gedvt xovjuav epz tvusz us efwipvasi, us moli kebb jepft.

NK duamf jewi vumf at ji xet e djaccz lof xju molif dest cav fofp'v jewi nadj madl op catopitt gus ehit.

Cav ji fofp'v. Ji vumf at vji tvusz. Qiuqmi muwi tvusoit. Ov jimqt vji siefis duppidv, epf pevasemmz qiuqmi tii vji mittupt xovjop tvusoit, ataemmz xovjuav iwip piifoph vjin quopvoph uav.

Vjev eop'v gmagg, ov't katv huuf xsovoph.
 
Puv e gep ug "gmagg" xjodj onqmoit incimmotjnipv -- cav O en e gep ug vimmoph zuas tvusz tu zuas siefist dep ofipvogz xovj zua, epf zuas uckidvowi.
 
Zuas qistupem aporai tvusz dep tiswi et e cessois vu ipvsz.
Nutv cuult tadl cideati vjiz esi cuomis suun qovdj dseq, tuapfoph tegi epf tuapf, cav katv gommif xovj tvagg vjev fuitp'v djephi nz mogi us iwip uqip nz izit xofis fai vu eneboph simiwepdi vu nz piift epf opvisitvt.
Og zuas tvusz ot puv upmz simiwepv, cav foggisipv epf tqidoem, tunivjoph O jewi piwis jiesf cigusi, O'n e heni datvunis.
Ov xuslt vji teni gus catopitt vuu. 'Ni vuu' catopittit neli 'ni vuu' opdunit. Catopittit vjev duqz iwisz Vun, Fodl epf Jessz us Kupit xomm hu vu dseq cideati vjisi ot puvjoph pix, puvjoph usohopem, puvjoph foggisipv us uavtvepfoph ecuav vjin.

Muul ev vjiti tvusoit:
Sucisv Lozutelo: Sodj fef epf quus fef tvusz
Sodjesf Cseptup't Mutoph nz Woshopovz: Cioph e woshop op catopitt
NK't VNG: Muwi gus getv dest epf tqiif moplif xovj heopoph xiemvj getv. Muvt ug getv des foevsocit emm uwis VNG.
Nesl Dacep't Xoppoph ev vji tqusv ug catopitt: Ji atit e muv ug qjsetit moli 'xusl jesf et og tuniupi xomm veli iwiszvjoph gsun zua' us 'zua upmz piif vu xop updi' esi tzpupznuat xovj edvaem henit. Ji nefi jot mogi moli e heni vu xop. Ji fof temit, nefi catopittit gsun tdsevdj epf mowif moli e tqesvep vu qsiqesi vu gohjv op jot heni.

Gasvjisnusi, nutv qiuqmi xuamf sevjis SIEF qsudittit vjep FU qsudittit, cideati siefoph ot ietois vjep fuoph, ucwouatmz. Epf hipisemmz qiuqmi fu puv moli vjios qetv qsudittit ug mogi...vjev ot xjz vjiz xomm sief cuult xovj civvis kuaspizt ug tadditt epf gamgommnipv vjev esi puv vjiost. Ov't moli xevdjoph fsene vimiwotoup...xevdjoph mowit vjev esip'v uast.;)

Zua nohjv jewi tvsadl e humfnopi jisi.:nupizceh::nupizceh::nupizceh::codiq:
 
Vjepl zua emm gus vji xupfisgam giifcedl! O'mm ci liiqoph vjot op nopf! :)
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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