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[Help Requested ] How do you go about marketing as a local business?

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yyes

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Jun 18, 2017
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Boise Idaho
Hey guys,
I am hoping I can get help from you guys here in the forum when it comes to marketing because frankly, I don't know how to.

Right now all our business comes from homeadvisor but theres got to be a better way.

We are a tree service company but suck at marketing.

Any ideas on how we can get this started?
 

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yyes

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Jun 18, 2017
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Boise Idaho
Hey @yyes,

what have you tried/thought of trying and what made you do so?

There are many ways you could market such a local business.
@Andy Black has a couple of threads about local lead gen with Google Ads.
Hi Fid.
I have tried so far to market via Craigslist, Nextdoor, and GMB. I have also tried Home Advisor and Thumbtack but these mediums get expensive for bad leads sometimes.
 

Dmorr

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For a local business you could build your website and optimize it for searches in your local area. Depending on your location and competition that could be very easy or very difficult or anywhere in between. Looking in Boise it seems that there is quit a few businesses in your niche. The websites don’t look that hard to outrank though. If your site was in top 3 in GMB and on first page of organic search it should generate you some traffic. Additionally, some Google and Facebook ads could speed this process.
 
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yyes

Contributor
Jun 18, 2017
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Boise Idaho
For a local business you could build your website and optimize it for searches in your local area. Depending on your location and competition that could be very easy or very difficult or anywhere in between. Looking in Boise it seems that there is quit a few businesses in your niche. The websites don’t look that hard to outrank though. If your site was in top 3 in GMB and on first page of organic search it should generate you some traffic. Additionally, some Google and Facebook ads could speed this process.

Do you do this type of stuff? It sound like you know your stuff?
 

alexkuzmov

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Hey guys,
I am hoping I can get help from you guys here in the forum when it comes to marketing because frankly, I don't know how to.

Right now all our business comes from homeadvisor but theres got to be a better way.

We are a tree service company but suck at marketing.

Any ideas on how we can get this started?
I'm curious, what is a tree service company?
 

Fid

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Hi Fid.
I have tried so far to market via Craigslist, Nextdoor, and GMB. I have also tried Home Advisor and Thumbtack but these mediums get expensive for bad leads sometimes.
Mind posting a link to your website and GMB? I'd be able to give you some tips then.

Sounds like Craigslist/Nextdoor/GMB perform better for you than Home Advisor or Thumbtack.
What made you look for another solution?
 

sparechange

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door flyers

flyers inside starbucks and coffee shops

newsletters

?email marketing?

partnerships with local companies

random ideas at the top of my head
 

GoodluckChuck

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I've been helping local service businesses with marketing for a few years now and here are the steps I always take.
1. Fully filled out GMB listing with pictures and a visible address.
2. A website that shows the services you offer and in what locations that makes it easy to contact your company.
3. Fully filled out profiles on free directories like Yelp and Yellow pages.

With these three items set up, make sure you get as many 5 star reviews on your GMB as possible. You can ask friends and family to leave reviews that talk about your character and reliability. No need for them to make up bs. Just tell the truth. Get all happy customers to leave reviews moving forward.

Use some sort of CRM and look for ways to circle back around with customers. If you trim hedges, you know how fast they grow and can contact people when it's time to trim again.

Your website can be further built out with pages addressing specific services like tree/stump removal and tree planting. The pages should be based around things people type into Google.

Flyers and door to door marketing is great. You can go to neighborhoods you like and talk to people to let them know who you are. Mailing flyers is good too, especially during storm season or times your services are in higher demand.

With the basics in place you can advertise on Google and perform SEO rank organically.

If you pair great customer experience with a solid system for keeping in touch with past clients you will rely less and less on new leads and build an ecosystem of loyal customers.

There are a lot of more niche ways to scale this stuff up but this is a great place to start.
 
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yyes

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Jun 18, 2017
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Boise Idaho
Mind posting a link to your website and GMB? I'd be able to give you some tips then.

Sounds like Craigslist/Nextdoor/GMB perform better for you than Home Advisor or Thumbtack.
What made you look for another solution?
Craigslist and Nextdoor perform good for me in the basis of ROI but they still dont bring in as many leads as I would like. Home advisor would bring maybe 10-15 leads a week while Craigslist and Nextdoor bring in 1-2 a week. Also, I tend to think that Craigslist and Nextdoor attract Price shoppers.

Here is a link to GMB.

 

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BizyDad

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Craigslist and Nextdoor perform good for me in the basis of ROI but they still dont bring in as many leads as I would like. Home advisor would bring maybe 10-15 leads a week while Craigslist and Nextdoor bring in 1-2 a week. Also, I tend to think that Craigslist and Nextdoor attract Price shoppers.

Here is a link to GMB.

No website yet?

Also please claim your gmb and add your services, etc as @GoodluckChuck suggested.
 

GoodluckChuck

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Craigslist and Nextdoor perform good for me in the basis of ROI but they still dont bring in as many leads as I would like. Home advisor would bring maybe 10-15 leads a week while Craigslist and Nextdoor bring in 1-2 a week. Also, I tend to think that Craigslist and Nextdoor attract Price shoppers.

Here is a link to GMB.

Just curious.

Of the leads you get from Homeadvisor:

1. How many do you talk to?
2. Of those, how many close?
 
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yyes

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Jun 18, 2017
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Boise Idaho
Just curious.

Of the leads you get from Homeadvisor:

1. How many do you talk to?
2. Of those, how many close?
Based off the numbers that I acquired from last year here is what I have.

Nextdoor- 5 Estimates- 1 Closed. (I started next door 2 months ago.)
Craigslist- 15 Estimates- 8Closed
Home Advisor- 43 Estimates- 7 closed.
 

stat1124

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I am still working on my website and this is why I havent linked it to GMB.

its
mrchipp.com but again, i am working on it as we speak.
Good start to your website so far. Are you using Wordpress as the framework for it?
 

Melissa Tucker

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I agree with what the others have recommended! Google My Business/Google Maps is a big one!

...once you have your website up you can:

1) Compile a list of all your the questions you get asked on a regular basis. Then use each topic as its own blog post. If you can afford a local SEO company, they can help with setting you up otherwise - make sure the title of each post includes the question, have a picture or two that include that question in some way in title. Answer the question in as much detail as possible. This can help you get started on SEO. *Make sure you ask the hard questions like "how much does it cost to have my trees..." even if the answer is "it depends" and you give the details that go into your pricing.

2) Make sure your home page & header have a "request a quote" or "book your service" button with an option for people to go ahead and schedule service - or take the next step in the process.

3) Create a free FB page for your business. Install the FB pixel on your website. You can retarget people who have come to your website & are within x # of miles from your location with a coupon, information, request a quote, or something of value. You should be able to set this up for as little as $1 a day.

Another idea...are there any independent adjusters in your area? One of my clients is an independent adjuster, they review insurance claims and partner with roofers and others who do the repair work that they refer to them. There are probably other companies like that who are already out there, who would refer you business.

I'm not sure where you live. I live in AZ and I've always just hired the company that my landscaper recommends...or whoever knocks on the door when the palm trees need to be trimmed. Are you connected with landscapers?

Good luck!
 

samsig03

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Jun 8, 2016
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For a tree trimming business I would try partnering with a realtor. Reach out and see if that realtor has trees around their personal house that need trimming and do it free of charge. In return they can send you a leads/business. Realtors try to get houses looking their best and curb appeal is a HUGE part of it.

If you try any of these ideas out, let us know how it goes. I am curious myself.
 

Dianne Cohen

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Sep 7, 2018
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Hey guys,
I am hoping I can get help from you guys here in the forum when it comes to marketing because frankly, I don't know how to.

Right now all our business comes from homeadvisor but theres got to be a better way.

We are a tree service company but suck at marketing.

Any ideas on how we can get this started?
The guy in our area does so much of his business just because he will go to all of the houses around the house he is presently working on and knock. "I'm in the neighborhood today and tomorrow and am giving a discount." It cost him less because he doesn't have to travel and I would say he ends up work until dark every time he does this. Make sense?
 

@momo

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Jan 30, 2020
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Google ads
Google maps
Facebook page and ads
Flyers, get off your a$$ and hand them out.
Website can be easily built by using elementor and WordPress, check it out on YouTube
 

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Duane

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Hey guys,
I am hoping I can get help from you guys here in the forum when it comes to marketing because frankly, I don't know how to.

Right now all our business comes from homeadvisor but theres got to be a better way.

We are a tree service company but suck at marketing.

Any ideas on how we can get this started?
If your marketing skills aren't that great, outsource it to someone that knows what they are doing.

I've found Craigslist does not have many top tier clients, just ppl looking for rock bottom prices. It's an avenue that can be pursued, but it's not the first place I would go if my marketing dollars were tight.

Having a high ranking, highly reviewed company on Google though is another story. When someone types in tree service, be the first to pop up on Google ads, Google maps, and your website the first result under that, and watch the business come in.

Marketing is important, but networking is even more important.

I don't know where you are located, but if you get a lot of bad weather, I would be connecting with insurance companies to be on their vendor list.

I would make friends with fix and flippers, and get in with them. Be on a vendor list with realtors, property management companies, give them a piece for all the business they send you. Then the homeowners they connect you with can refer you to other homeowners.
 

JimBumgardner

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Oct 1, 2019
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Hey guys,
I am hoping I can get help from you guys here in the forum when it comes to marketing because frankly, I don't know how to.

Right now all our business comes from homeadvisor but theres got to be a better way.

We are a tree service company but suck at marketing.

Any ideas on how we can get this started?
i would recommend some “give to get” tactics. Use your existing social streams to promote activities like the following: offer a local charity / animal shelter a free service you can comfortably afford to eat. They’ll be grateful and share your name on high. you can most likely get a tax deduction out of it as well
 
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yyes

Contributor
Jun 18, 2017
79
78
120
30
Boise Idaho
If your marketing skills aren't that great, outsource it to someone that knows what they are doing.

I've found Craigslist does not have many top tier clients, just ppl looking for rock bottom prices. It's an avenue that can be pursued, but it's not the first place I would go if my marketing dollars were tight.

Having a high ranking, highly reviewed company on Google though is another story. When someone types in tree service, be the first to pop up on Google ads, Google maps, and your website the first result under that, and watch the business come in.

Marketing is important, but networking is even more important.

I don't know where you are located, but if you get a lot of bad weather, I would be connecting with insurance companies to be on their vendor list.

I would make friends with fix and flippers, and get in with them. Be on a vendor list with realtors, property management companies, give them a piece for all the business they send you. Then the homeowners they connect you with can refer you to other homeowners.
Thats something that I am definitely willing to do but ive been burned by a couple of folks that didnt really do a good job at it. So its hard to find someone like that. I wouldnt mind outsourcing at all.
 

SamRussell

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I used door to door flyers for a while, that brought me a lot of business over the years. I paid a company to deliver a few thousand flyers each month
 

Duane

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Thats something that I am definitely willing to do but ive been burned by a couple of folks that didnt really do a good job at it. So its hard to find someone like that. I wouldnt mind outsourcing at all.
That will happen, but the more you get burned, the better your hiring process will become. Giving up because of a few bad eggs will only stunt your growth.
 

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