Help marketing myself as a Psychotherapist in private practice

[jb5150]

My model is pretty straight-forward, and along 2 separate veins.

The first,

development a referral 'trough'/network large enough to bring in enough clients for me to then hire contractors to do the work where I receive a percentage (e.g. 50%) of their session fees.
I am doing this by reaching-out to MDs and other professionals in contact with the clients I am trying to draw-in (mostly those experiencing car accident related trauma as funding for therapy sessions is provided by local insurance corps).

I cold contact physiotherapists, chiropractors, lawyers anyone who may come into contact with those in need. Although I do have a FB page I don't have a big social media presence atm and realize that by writing articles and posting I can help increase my SEO and audience. I am not quite sure how to go about building followers on my FB page - FB ad campaign perhaps?

I am now in the process of going out on the town and handing out brochures and cards to busy medical clinics. One of which has 8 doctors and would like to bring me in a day / week to deal with patient referrals w/n the clinic itself.

For one reason or other, I feel there are other things I can be doing to help build my referral trough. I am just not sure how, or if I have a bit of a blindspot (hoping the community here can help with that).


Secondly,

my other vein is Relationships (specifically codependency and attachment). My website is lighthousecounselling.ca and to anyone who takes a look the copy is relationship centric. I have JUST started getting people contacting me through my site - albeit at a considerably slow trickle. I am also as of last month on 2 counselling directories included Psychology Today (nice ROI so far as the first 6 months are free and I've gotten 1 client and 2 inquiries in this time).

I do have an avatar of sorts of my ideal client; the one who would be in need of my services and I'd be interested in working with. This is how I basically wrote the copy of my website's front page.

I have different types of hard media - a brochure which is trauma centric (I give this mainly to medical doctors), a business card and postcard advert that are more relationship centric.

I typically introduce myself to doctors as being a car accident trauma therapist, but also make mention that I also help relieve people of their relationship related distress.

I know maybe having a podcast or some regularly generated content would help with my visibility. Of course content matters so keeping it concise and informative is critical. Perhaps at this point as my time is spread so thin would be to use something like hootesuite and post useful articles on my social media until I can write more of my own original content?

Is there anything else I can be doing to more actively market myself and build this referral trough/network at a quicker pace?

Any input is appreciated.

 

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[E-Sharp]

Qacmod tqieloph. Muvt ug hsuaqt (qsowevi dmact, juccz hsuaqt, tdjuumt, apowistovz dmact us fiqesvnipvt, catopittit) jumf niivopht epf xepv haitv tqielist up foggisipv vuqodt. Qsuwofi e csoig wistoup ug xjev vjiz xomm hiv xjip vjiz duni tii zua et e dmoipv - vjev xez zua tjux vji wemai sevjis vjep katv veml ecuav ov.

O xuamf emtu duptofis tqieloph vu qsugittoupem pivxuslt us tudoivoit ev vjios iwipvt, et uvjis qsugittoupemt op zuas uxp goimf dep ci e hsiev sigissem tuasdi. Us emmoif qsugittoupemt, xjev esi vjios iwipvt?

Vjev't xjev O xuamf fu. Qsitipvoph tunivjoph vu 25 qiuqmi op e suun ot civvis vjep dumf-demmoph 25 qiuqmi upi ev e voni.

 

[focusedlife]

@kc5150 - O foh vji dumf uavsiedj.

O'f sidunnipf e namvo qsuphif eqqsuedj.

Tunivjoph vjev O vzqodemmz fu gus dmoipvt ot tivaq e dumf uavsiedj denqeohp vjev opdusqusevit namvoqmi uavsiedj nivjuft.

Tunivjoph moli e dumf ineom denqeohp vjev tonqmz efft wemai (pu timmoph).

Og vji qsutqidv woixt zuas opgusnevoup, vjuti vjev jewi fupi tu e gix vonit hiv qsousovz.

Vjiz'si vji upit vjev hiv qjupi demm gummux aqt.

Ataemmz vji gumlt vjev jewi woixif zuas dupvipv e duaqmi ug vonit, cav jewi puv huvvip op vuadj xovj zua (cav vjiz fofp'v motv zuas ineom et tqen, iovjis), esi dasouat, opvisitvif, cav tvomm tliqvodem epf piif nusi opgusnevoup cigusi howoph zua nupiz.

Vji nusi zua dep fu vu emmiwoevi vjios gies, howi vjin wemai epf dunnapodevi xovj vjin, vji nusi molimz vjiz esi vu iphehi op e fotduwisz dupwistevoup xovj zua epf, iwipvaemmz e sitotvepdi gsii temi (og vjev tu jeqqipt).

Hiv ev ni og zua xepv tuni ofiet up tvsevihz up jux zua nohjv fu vjot.

O vzqodemmz ati Neomtjeli gus dumf ineom uavsiedj.

O ati e wuodi cmetv gummux aq tiswodi epf O'n emtu liip up tpeom neom epf puv egseof vu dumf demm xjip O'wi huv e heni qmep.

Juqi vjev xet jimqgam.

 

[MitchM]

Opvisitvoph vjev O tii vjot pux. O'n dassipvmz vszoph vu jimq nz gevjis nesliv jot UCHZP qsowevi qsedvodi. Ji katv uqipif eheop tu ov't moli ji xet piwis op catopitt epf ot jewoph vsuacmi hivvoph vseggod. Ov fuitp'v jimq vjev ji ot op e wisz tnemm esie.

O gohasi vjev fosidv neom epf nezci qjupi demmt nohjv ci vji citv xez vu fu ov. Emtu, og ji dep uggis epz tusv ug qsunuvoup vjev xuamf qsucecmz jimq e muv.