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Healthy Meals for Truckers

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Idea threads

th.ri.ll

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Apr 23, 2021
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Hi Everyone - while my main goal is to grow my parent's freight carrier biz over the next few years, I've come across a big problem in the trucking industry that needs to be solved.

Problem:
Truckers aren't living healthy on the road. Most truckers only have access to a microwave/fridge in their truck, so they often resort to fast food & Truckstop food for their food needs. The problem is, these foods are often not the healthiest and lead to weight gain. There are ALOT of overweight truckers out there and obesity is a problem.

Solution:
Create a food brand that sells healthy, easy to cook (microwavable) meals specifically aimed at truckers. The packaging, imagery, copy, etc will all be targeted towards truckers.

While I'm not sure how I'll deliver the meals yet, or get them into the hands of truckers, I'm quite certain that making a meal delivery type service for truckers will be profitable and is in demand - I looked at the r/truckers subreddit and typed in the keyword "healthy" and a lot of recent posts have been made about how to stay healthy on the road.
 
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th.ri.ll

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Speedway Pass
Apr 23, 2021
15
13
For distribution, you can partner with existing businesses at truck stops. And depending on how preservable the food and its packaging are, you can use a vending system.

I never thought about the vending system Idea!
 

MJ DeMarco

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Great idea, perhaps a sublease at truck stops to not only provide healthy food, but workout facilities. Most truckers I see are obese, and yet these men/women are pretty fundamental to every economy. Would be great to contribute to solutions that aim to improve their health.
 
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th.ri.ll

New Contributor
FASTLANE INSIDER
Read Fastlane!
Speedway Pass
Apr 23, 2021
15
13
Great idea, perhaps a sublease at truck stops to not only provide healthy food, but workout facilities. Most truckers I see are obese, and yet these men/women are pretty fundamental to every economy. Would be great to contribute to solutions that aim to improve their health.

Another great Idea. If I can’t manage to get a sublease at a certain truckstop, do you think having one 5-10 min away would be worth it?

I could sell a LA fitness like membership subscription, except these gyms are near truckstops and not for the townsfolk.
 

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