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Happy Black Friday! (How was yours as a producer?!)

amp0193

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I hope everyone here had a wonderful Black Friday yesterday.

Time with friends and family is always sweeter with the Shopify app making cash register sounds in the background.


Anyone try anything special this year? Successes? Failures?


I sent an email out every day this week counting down to my upcoming deals, and did a daily post on social media as well. I had an opt-in pop-up on the site to capture some emails in exchange for the Black Friday coupon code. I'm purposely extending my Black Friday sale two more days, so that I have an excuse to email my list 2 more times. And then one more time on Cyber Monday :)

I also surprised a potential customer by returning the voicemail she left me on Thanksgiving.
 
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inputchip

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Was this your technique @amp0193?
 

MetalGear

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Hey, webhosting and domain name registrations are cheap right now :)
 

Longinus

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It was the worst day of the month for me, sold 1 product, lol.

All my prices were cranked up because I'm running out of stock.
 
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AllenCrawley

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JAJT

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I'm pre-production right now and recently sold all my Amazon stuff so this is the first year in a while I've had nothing to sell on Black Friday.

That being said - BackerKit (which I really don't advertise, maybe I should) picked up two unsolicited pre-orders for my products on Black Friday anyway, which I thought was pretty damn cool for doing nothing, advertising nothing, and having no product on the shelves :)
 
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MJ DeMarco

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Thread title changed, lets hear how everyone did, Cyber Monday included!
 

QDF

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Sold over 100 units for the first time in a day and still going strong.

Already working on and looking forward to next year being exponentially better.
 

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I made over $8,000 clean profit in 12 hours.
 
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Ecom man

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For the first time ever I had to turn off shopify notifications on Thanksgiving lol. I had a bunch of friends over and didn’t want the kachings going off. Turned it back on for Black Friday and it was kachinging all day long.

Have email marketing and retargeting set up for the first time ever. We use adroll app on shopify and then facebook retargeting as well. That definitely helped us have the best Thanksgiving/ Black Friday ever.

I was actually disappointed in the numbers as we were prepped and expecting way more. It’s odd to feel disappointed in the best numbers ever... not quite sure how to handle those feelings or what to do different next year to hit them.
 

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For the first time ever I had to turn off shopify notifications on Thanksgiving lol. I had a bunch of friends over and didn’t want the kachings going off. Turned it back on for Black Friday and it was kachinging all day long
Lmao. Those kachings boost my self esteem :) $
 

LateStarter

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We're still trying to crack the US market with our product. I'm going to be looking for pointers from people at the Summit... hint hint... We're also waiting for a resupply on some inventory so we only have limited products right now, but it's been a good 2 days so far. We're on a 20:1 ROAS.
 
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Lexauton

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So cool seeing people killing it or aptly weathering their product-development phases.

I was able to do about $400 this week, which brings me close to a $1000 month. It's not a lot, but I'm pretty stoked.

I was debating if I should keep emailing my list and promoting via social media channels until the end of cyber Monday. Seeing the wonderful results adepts are getting, the decision is clear.
 

AllenCrawley

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Best Black Friday yet. On amazon and our website. This weekend is also looking strong.
We've already blown away our black Friday numbers and it's only 8 am. :eek:
 

amp0193

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Was this your technique @amp0193?


Haha! No...

My product is more of a "see it, and then think about it for a while before purchasing" type of product. Any customers would've caught me doing that! They were literally just waiting for a deal, and then pulled the triggered when it was live.

I'm sure it'd work for some though
 
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amp0193

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I sold out of my stock over the weekend (actually, I think I over-sold a bit... not sure yet, some of my inventory may not be fulfillable).

It was a limited test run, with many logistical challenges, so I kept the order to one container, even though I knew I'd be out before the holidays.

The last two Decembers were really fun, so it's kind of a bummer to be on the sidelines this time, like @JAJT

Ya'll enjoy it!
 

theag

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Didn't give a shit, didn't have a promotion, just as every year. Was sailing the whole weekend. Still made money.
 

MJ DeMarco

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Ravens_Shadow

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Only had one sale this past weekend. I'd say it was a failure.
 

exclusives88

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Black Friday was alright. A little bit worse than last year actually.

Cyber Monday was my biggest day yet 30% higher than last year's Cyber Monday.

The day after Cyber Monday was also pretty big. Today is not so great...
 
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SparksCW

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Overall it was a good weekend, a lot more orders than usual which is the aim of the game!

I must admit thought I was hoping to sell more!

However our current product offerings are more of a home-project based item so they take some thought and planning, saving 10-20% might not make someone buy it 2 months sooner than they need to ...
 

million$$$smile

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Ran an email campaign on my primary website with lukewarm results.

We are not in an industry for gift giving but for products for every day use in a work environment, but never-the-less we ran a product ad anyhow.

Sales were so-so.

We did have a decent weekend in our B&M store especially for Shop Small Business Saturday.

Had one sale of $5300 on Friday that made the day, very unusual.

Can't complain. Just glad I'm not waiting for a couple of days a year to roll around to worry if I will make a profit for the year...

Much rather churn out consistency.

For some reason I sleep better.
 

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