amp0193
Legendary Contributor
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
The Desert of Desertion F*cking sucks. There is no making it better.
Move as fast as possible through it. The longer you stay there, the more you will want to doubt and question the path. The harder it becomes to stay true.
If the product's not ready to sell yet, generate a social buzz and get soft feedback on a sample or prototype. This will help stave off your doubts. It will be a constant reminder that you are on the right path (or will make it clear that you need to get off the path).
Get dollars exchanged for product as soon as possible. This is the start of the positive feedback loop that brings you out of the desert.
I launched a new company last week. The first sale made me high. I literally felt as buzzed as drinking 3 beers. After about a dozen sales, the desert was gone. I actually yelled in the shower today, I was so excited to get to work for the day.
Move as fast as possible through it. The longer you stay there, the more you will want to doubt and question the path. The harder it becomes to stay true.
If the product's not ready to sell yet, generate a social buzz and get soft feedback on a sample or prototype. This will help stave off your doubts. It will be a constant reminder that you are on the right path (or will make it clear that you need to get off the path).
Get dollars exchanged for product as soon as possible. This is the start of the positive feedback loop that brings you out of the desert.
I launched a new company last week. The first sale made me high. I literally felt as buzzed as drinking 3 beers. After about a dozen sales, the desert was gone. I actually yelled in the shower today, I was so excited to get to work for the day.