Graphic Design In Demand Skill Set

[el_hombre123]

Hey Forum,

Quick question to those of you who own a company.

What are the three tasks that you need graphic designers to do for you?? Are there even three tasks? Is it jus t web design/ logo design/ ad design?

With such a broad array of services offered by personnel in this field. I want to maybe catch a glimpse into what it is the market actually wants.


Thanks.

 

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[Ninjakid]

Ever heard of UX design?

 

[AgainstAllOdds]

Ever heard of UX design?

This.

UI/UX design is where the money is.. The rest of design has a horrible supply:demand ratio.

 

[oldkevx]

Hey Forum,

Quick question to those of you who own a company.

What are the three tasks that you need graphic designers to do for you?? Are there even three tasks? Is it jus t web design/ logo design/ ad design?

With such a broad array of services offered by personnel in this field. I want to maybe catch a glimpse into what it is the market actually wants.


Thanks.

UpWork and 99Designs have reduced design to a true commodity. With that said, really good designers are rare. I've owned three marketing companies and hired 10+ designers. The best:

1. Have an analytical side to them. They question the assignment and if whoever is giving them direction is approaching it the right way. An order taker is worthless
2. They deliver on time every time
3. Understand how to read and interpret a creative brief
4. Are curious and not complacent
5. Don't take criticism personally

I've had two of these diamonds and together we won over 50 national design awards in our industry.

 

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[Ninjakid]

This.

UI/UX design is where the money is.. The rest of design has a horrible supply:demand ratio.

I've saved my crew thousands of dollars by being able to do UX design. You wouldn't believe the figires designers charge for this.

 

[Nicoknowsbest]

The rest of design has a horrible supply:demand ratio.

Agreed, but...

really good designers are rare

...so you could balance the supply/demand ration in your favor.

Behind every great designer is a water-proof process, a way of approaching things. If you are good, it doesn't matter if you are designing logos or UX - if your process is right, you are good at both.

What are the three tasks that you need graphic designers to do for you?? Are there even three tasks? Is it jus t web design/ logo design/ ad design?

In my experience:

Depends on the context.

And it depends on where you are at on your journey (freelancer, contractor, agency owner...).

Who is your target market?

What do they struggle with most?

While you might be one of thousands on Fiverr (or any other platform for that matter), you might be the "go-to-guy" in your neighborhood.

Because you are a real person close by.

I want to maybe catch a glimpse into what it is the market actually wants.

Why not go out and ask the market?