You need to go from this:
to this:
The first is a boring, generic ad. The second uses reframing to reposition the service in the prospects mind.
Find a new, unique angle and make yourself different to all the others providing the same service. For that you need to examine your ideal prospect in minute detail and come in at an angle you know is going to grab them.
to this:
The first is a boring, generic ad. The second uses reframing to reposition the service in the prospects mind.
Find a new, unique angle and make yourself different to all the others providing the same service. For that you need to examine your ideal prospect in minute detail and come in at an angle you know is going to grab them.