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Google My Business Listing

Marketing, social media, advertising

Pinnacle

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Oct 29, 2007
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Does anyone know how to change the keywords your Google listing ranks for?

When I get our monthly report, it's ranking for useless keywords that seemed to have been chosen by default from Google.

Yes, I have been to Google itself to search for this answer, but the answers are regarding how to optimize your listing, not how to change the keywords it ranks for.
 
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Pinnacle

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
41%
Oct 29, 2007
483
200
Edmond, Oklahoma
Does anyone know how to change the keywords your Google listing ranks for?

When I get our monthly report, it's ranking for useless keywords that seemed to have been chosen by default from Google.

Yes, I have been to Google itself to search for this answer, but the answers are regarding how to optimize your listing, not how to change the keywords it ranks for.

I guess Google was listening.

Disregard.
 

Pinnacle

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Oct 29, 2007
483
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Edmond, Oklahoma
What was the solution?
  • Don’t keyword stuff (lots and lots meaningless).
  • Never add keywords that aren’t relevant.
  • Don’t include keywords in the business listing title unless its a genuine business title.
  • Do include your most relevant keywords to the beginning of the description.
  • Regularly write a post with keywords.
  • Do continue to update testimonials.
  • Regularly add new reviews and other citations with keywords.
  • Do update regularly as GMB posts expiring every 7 days.
Source: How To Add Keywords To Google My Business : Tips For Adding In GMB
 
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bracknelson

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There are several factors that influence how you rank in the local pack results.

Optimizing Your Info Section- Fill every single detail accurately, try to integrate your target keyword in, services you offer and business description section this can significantly influence your chances to rank.

Address
Business Hours of Operation
Phone Number
Website Address (if applicable)
Appointment URL (if applicable)
Services You Offer
Business Description
The Date Your Business First Opened
Photos

Just like traditional website SEO, Google uses a variety of signals to serve search results.

Including important keywords and search phrases to your business listing will be incredibly helpful, especially since your business website is listed directly within your GMB listing.

Use these in the business description and each time you post a Local Post to your audience.
 

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