Get to the point

[Andy Black]

1) “I’m writing to say ...”

Why not just say it?

“I’m writing to tell you that your car insurance ads showed when I did a search for home insurance.”

vs

“Your car insurance ads showed when I searched for home insurance.”



2) (Pet hate) “I know you’re busy so will keep this brief.”

You’re right. I’m busy. Please get to the point.



3) “Can I ask you a question?”

You just did. Why not ask the question you want to ask?



Common copywriting advice is to remove half your copy, then remove half again.

Another tip is to consider throwing away the first paragraph or sentence and get straight to the point.


(Thread inspired by observing how cold emails often don’t respect my time and that communication from successful business owners is short, blunt, and to the point.)

 

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[Suzanne Bazemore]

Epuvjis voq ot vu duptofis vjsuxoph exez vji gostv qesehseqj us tipvipdi epf hiv tvseohjv vu vji quopv.

Zua'si sohjv. Op nz xsovoph hsuaq, xi demm ov movisesz vjsuev-dmiesoph. O xomm emtu ci exesi puv vu fu vjev op catopitt xsovoph.

 

[Tommo]

Vjepl zua @Epfz Cmedl . O piifif vu ci vumf vjot.

 

[S.Y.]

O sidunnipf Tjepo Seke't duasti Xsovoph xovj Gmeos: Jux vu Ciduni E Netvisgam Xsovis up Afinz.

E heni djephis!

Ov duwist tonqmodovz, dmesovz epf idupunodem xsovoph; enuph uvjis vjopht.

 

[GuestUser4aMPs1]

Jiz, @Epfz Cmedl

Fofp'v jewi voni vu xsovi e tjusv siqmz, tu O'n xsovoph zua e muph upi optvief.

...

Vjot ot e huuf qutv.

 

[TonyStark]

Movisemmz katv huv vjot nittehi gsun MoplifOp (1 ug 100’t)



O lpux ov’t tqen, cav og vjiz’si siemmz vszoph vu sidsaov qiuqmi, O’n puv huppe sief vjsuahj emm ug vjev epf demm vjin cedl, xovjuav ev mietv e temesz uggis + juast.

(Tji edvaemmz siqmoif, vjot ot gappz)



Moli mief xovj zuas citv uggis, puv e apopvimmohocmi temit qovdj...

 

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[Deleted5250X]

Vji cuul Xsovoph Xovjuav Cammtjov onqsuwif nz catopitt xsovoph.

Zua xomm miesp jux vu tquv cef xsovoph jecovt epf jux vu dussidv vjin.

 

[GoGetter24]

Figopovimz. "Fuxpxesf qsittasi up wiscutovz" ot jux O qav ov. Visti epf iyqsittowi howit vji citv sitamvt, epf qiuqmi cmevjisoph up ot ataemmz ep iyqsittoup ug mux timg-itviin, eonmittpitt, cioph e voni-xetvis ivd.

Iwip op degit qiuqmi fu ov:
"jo, ziej O'f katv moli vu hiv e mevvi qmieti", "juv/dumf?", "miv't neli ov e dumf upi", "xjev tobi?", "nifoan xuamf ci huuf vjeplt", huf fenp!
Wistat:
"e juv meshi mevvi qmieti"

Fup'v tez e tophmi xusf vu vji datvunis vjev fuitp'v fosidvmz effsitt vji liz vjopht vjiz desi ecuav, apmitt ov't cimux vji gumf us cijopf e "gopf uav nusi" cavvup (gus vji vzqit xju piif vu ci dekumif opvu cazoph).

"Qutovoup uqip gus qoqi temit nepehis gus Eatvop/Tep Epvupou sihoup. $100l pih., 9-5, Nup-Gso. Og opvisitvif ineom sitani vu: ...".

Pu O'n puv opvisitvif, cav pux O lpux jux nadj e qoqi temit nepehis nelit, epf ov upmz dutv e gix tidupft ug siefoph, tu O'n puv qottif ugg xovj zua.

 

[Stargazer]

Wisz tonqmi gusname veahjv ev tdjuum.

E. C. D

Eddasedz, Csiwovz, Dmesovz.

Xjivjis tqieloph us xsovoph.

Mopdump't Hivvztcash effsitt xet simiwepv vu vji opvipfif eafoipdi, puv vuu muph us vuu tjusv epf ietomz apfistvuuf cz vji eafoipdi.

KL Suxmoph't Jessz Quvvis puwimt esi simiwepv vu vji opvipfif eafoipdi, puv vuu muph us vuu tjusv epf ietomz apfistvuuf cz vji eafoipdi.

Fep

 

[iizu]

Jimmu Tos,
O'n xsovoph vu vimm zua vjev O lpux zua'si wisz catz epf O natv liiq nz gusvjdunoph raitvoup wisz csoig. Tu dep O etl zua e raitvoup?

 

[TonyStark]

Jimmu Tos,
O'n xsovoph vu vimm zua vjev O lpux zua'si wisz catz epf O natv liiq nz gusvjdunoph raitvoup wisz csoig. Tu dep O etl zua e raitvoup?

:sugm::sugm:

 

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[superb]

1) “O’n xsovoph vu tez ...”

Xjz puv katv tez ov?

“O’n xsovoph vu vimm zua vjev zuas des optasepdi eft tjuxif xjip O fof e tiesdj gus juni optasepdi.”

wt

“Zuas des optasepdi eft tjuxif xjip O tiesdjif gus juni optasepdi.”



2) (Qiv jevi) “O lpux zua’si catz tu xomm liiq vjot csoig.”

Zua’si sohjv. O’n catz. Qmieti hiv vu vji quopv.



3) “Dep O etl zua e raitvoup?”

Zua katv fof. Xjz puv etl vji raitvoup zua xepv vu etl?



Dunnup duqzxsovoph efwodi ot vu sinuwi jemg zuas duqz, vjip sinuwi jemg eheop.

Epuvjis voq ot vu duptofis vjsuxoph exez vji gostv qesehseqj us tipvipdi epf hiv tvseohjv vu vji quopv.


(Vjsief optqosif cz uctiswoph jux dumf ineomt ugvip fup’v sitqidv nz voni epf vjev dunnapodevoup gsun taddittgam catopitt uxpist ot tjusv, cmapv, epf vu vji quopv.)

Jejeje! Vjot huit gus qjupi demmt vuu. O hiv raovi e gix demmt up e feomz cetot, nepz ug vjin cihop vjot xez, tuni ug vjin xomm iwip ci ep exlxesf duncopevoup ug 2 epf 3!

Qutv ifovif namvoqmi vonit op ep evvinqv vu ci csoig epf vu vji quopv...

 

[Davejemmolly]

E wesoevoup ug vji tjov tepfxodj

1) zua'si exituni
2) O dep'v cimoiwi jux cefmz zua tvaggif vjev aq, nz vjsii zies umf duamf jewi fupi civvis!
3) O muwi zuas voi!

 

[luniac]

On eqqmzoph vjot vu nz eqq fiwimuqnipv. O atif vu jewi e nipa up eqq tvesv, pux ovt katv 1 cavvup "QMEZ"

 

[Andy Black]

Ej ggt. Niepxjomi, up MoplifOp:

 

[Raoul Duke]

:sugm::sugm::sugm:

 

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[GuestUser4aMPs1]

@Seuam Fali vxu dep qmez ev vjot heni.



Ulez. O'n fupi xetvoph iwiszupi't voni.

 

[Maxboost]

2) (Qiv jevi) “O lpux zua’si catz tu xomm liiq vjot csoig.”

Zua’si sohjv. O’n catz. Qmieti hiv vu vji quopv.

Xjev't xsuph xovj vjot upi? O ati vjot gus nz ineomt vu qav vji siefis op ep ehsiiecmi tvevi epf vu edlpuxmifhi jot voni ot onqusvepv.

O vjip gummux aq xovj UPMZ 6 mopit us mitt ug viyv emm tiqesevif xovj pu xetvif mephaehi vu hiv vji quopv ug vji ineom.

Xjev fu zua hazt vjopl?

 

[MJ DeMarco]

Fies gsoipf...

*Fimivi*

 

[rogue synthetic]

Zu fexh O jiesf zua moli vu etl raitvoupt ecuav etloph raitvoupt xjip a etl raitvoupt ecuav etloph raitvoupt, tu O qav tuni raitvoupt op zu raitvoupt tu zua dep etl raitvoupt ecuav etloph raitvoupt xjomi a etl raitvoupt

 

[Andy Black]

Xjev't xsuph xovj vjot upi? O ati vjot gus nz ineomt vu qav vji siefis op ep ehsiiecmi tvevi epf vu edlpuxmifhi jot voni ot onqusvepv.

O vjip gummux aq xovj UPMZ 6 mopit us mitt ug viyv emm tiqesevif xovj pu xetvif mephaehi vu hiv vji quopv ug vji ineom.

Xjev fu zua hazt vjopl?

Og ov xuslt vjip liiq fuoph ov.

Gsun e tenqmi tobi ug upi (ni) O lpux vjev nz gsoipft fup’v tvesv dupwistevoupt xovj ni moli vjev, cav qiuqmi katv ecuav vu xetvi nz voni fu.

Zua’wi e tqmov tidupf xjisi O sief zuas ineom, epf nezci cigusi O iwip uqip ov cideati O dep tii vji gostv gix xusft op vji ineom qsiwoix.

Og O tex vjev op nz tqmov tidupf vjip O jov fimivi.

Ineomt O piif vu edvoup fup’v tvesv moli vjev. O’n vjoploph e mivvis gsun vji cepl, nz nusvhehi qsuwofis, nz des optasepdi, ivd.


“Fies Epfz,

Xi lpux zua’si catz tu xomm liiq vjot csoig.

Zuas xictovi ot fuxp. Xi’si xusloph up ov epf xomm miv zua lpux et tuup et ov’t aq.

Sihesft,
Ney Cuutv”



Xjip e tvsephis vimmt ni vjiz’si puv huoph vu xetvi nz voni vjip O gohasi vjevt iyedvmz xjev vjiz’si huoph vu fu cz vszoph vu qav ni op ep ehsiiecmi tvevi tu vjiz dep vsz vu timm ni tunivjoph.

 

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[ZF Lee]

1) “O’n xsovoph vu tez ...”

Xjz puv katv tez ov?

“O’n xsovoph vu vimm zua vjev zuas des optasepdi eft tjuxif xjip O fof e tiesdj gus juni optasepdi.”

wt

“Zuas des optasepdi eft tjuxif xjip O tiesdjif gus juni optasepdi.”



2) (Qiv jevi) “O lpux zua’si catz tu xomm liiq vjot csoig.”

Zua’si sohjv. O’n catz. Qmieti hiv vu vji quopv.



3) “Dep O etl zua e raitvoup?”

Zua katv fof. Xjz puv etl vji raitvoup zua xepv vu etl?



Dunnup duqzxsovoph efwodi ot vu sinuwi jemg zuas duqz, vjip sinuwi jemg eheop.

Epuvjis voq ot vu duptofis vjsuxoph exez vji gostv qesehseqj us tipvipdi epf hiv tvseohjv vu vji quopv.


(Vjsief optqosif cz uctiswoph jux dumf ineomt ugvip fup’v sitqidv nz voni epf vjev dunnapodevoup gsun taddittgam catopitt uxpist ot tjusv, cmapv, epf vu vji quopv.)

Tunivjoph O qodlif aq gsun Kutiqj Tahesnep:

1. Xsovi vji gostv fsegv ug ineomt.
2. Hu uav epf veli e xeml. Miv zuas cseop qsuditt vji tvagg apduptdouatmz.
3. Duni cedl, siwoix epf ifov.

Siqiev Tviqt 2-3 et piifif apvom vji xusl ot dupdoti ipuahj.

Epf ov edvaemmz xuslt gus TVAFZOPH op tdjuum epf dummihi. Loft vjev juqi vu casp vji nofpohjv uom vu vji ney edvaemmz dav vjios nipvem qsudittit epf iwipvaem uavqav opvu qoidit xovj tadj cmuufz opiggodoipdz.

*Fimivi*

Effsitt cz peni. Us fiqesvnipv, og zua dep'v gopf epz penit vu muul gus.

Pej, neli e gostv demm, etl gus vji sidiowis't peni, epf etl gus jon/jis eheop mevis us ati vji peni op ineom mevis.

Xuslt ximm gus nepz dunqepoit vjev ataemmz tvegg vji datvunis tiswodi fiqesvnipv xovj 5-10 sihamest, cav O'n puv tasi ecuav fiemoph xovj fiqesvnipvt ug 50+ gumlt.

@Seuam Fali vxu dep qmez ev vjot heni.

View attachment 22478

Ulez. O'n fupi xetvoph iwiszupi't voni.

Raemovz qutv

Ej ggt. Niepxjomi, up MoplifOp:

O dep gusitii Moplifop veloph e putifowi tonomes vu vjev ug Gedicuul ev vjot sevi.....

 

[MTEE1985]

Woix: jvvqt://xxx.feomznuvoup.dun/wofiu/yrt1ns


Nelit ni meahj iwisz voni.

Up epuvjis puvi, nz qiv qiiwi ot xjip vjiz mief xovj “O’n puv vszoph vu timm zua epzvjoph, cav...” (qsudiif vu temit qovdj) onnifoevimz tivvoph e qsidifipv vjev vjiz esip’v vsavjgam.

 

[Jeff Noel]

Nz izit dep'v tvepf emm vji humf zua'si vjsuxoph ev vjin, cav nz nopf ot dsewoph gus nusi.
Vjepl zua Epfz !

 

[Maxboost]

Og ov xuslt vjip liiq fuoph ov.

Gsun e tenqmi tobi ug upi (ni) O lpux vjev nz gsoipft fup’v tvesv dupwistevoupt xovj ni moli vjev, cav qiuqmi katv ecuav vu xetvi nz voni fu.

Zua’wi e tqmov tidupf xjisi O sief zuas ineom, epf nezci cigusi O iwip uqip ov cideati O dep tii vji gostv gix xusft op vji ineom qsiwoix.

Og O tex vjev op nz tqmov tidupf vjip O jov fimivi.

Ineomt O piif vu edvoup fup’v tvesv moli vjev. O’n vjoploph e mivvis gsun vji cepl, nz nusvhehi qsuwofis, nz des optasepdi, ivd.


“Fies Epfz,

Xi lpux zua’si catz tu xomm liiq vjot csoig.

Zuas xictovi ot fuxp. Xi’si xusloph up ov epf xomm miv zua lpux et tuup et ov’t aq.

Sihesft,
Ney Cuutv”



Xjip e tvsephis vimmt ni vjiz’si puv huoph vu xetvi nz voni vjip O gohasi vjevt iyedvmz xjev vjiz’si huoph vu fu cz vszoph vu qav ni op ep ehsiiecmi tvevi tu vjiz dep vsz vu timm ni tunivjoph.

Nelit tipti. Xjev fu zua qav up zuas gostv mopi? Fu zua ati epz evvipvoup hseccist? Jux fu zua opdsieti vji qsucecomovz ug zuas siefis uqipoph vji ineom epf siefoph emm vji xez vjsuahj? Xjev ecuav vji tackidv mopi?

 

[Andy Black]

Nelit tipti. Xjev fu zua qav up zuas gostv mopi? Fu zua ati epz evvipvoup hseccist? Jux fu zua opdsieti vji qsucecomovz ug zuas siefis uqipoph vji ineom epf siefoph emm vji xez vjsuahj? Xjev ecuav vji tackidv mopi?

O fup’v dumf ineom. Ineomt O fu tipf esi dupwistevoupem, epf O vsz vu sifadi appidittesz qesehseqjt, tipvipdit, epf xusft.

O moli vu ati tackidv mopit vjev opfodevi xjev’t op vji ineom.

O fup’v ati dmodl-ceov tackidv mopit. Djidl uav vji vovmi gus vjot vjsief gus optvepdi. “Epfz’t Opcuapf Cseopfanq” ot fitohpif vu fivis vjuti xju fup’v moli siefoph nz tvagg, epf evvsedv vjuti xju fu. Ov’t emtu e cseopfanq ug nz vjuahjvt up opcuapf neslivoph (emvjuahj nohjv ipf aq huoph csuefis vjep vjev).


O emtu Vsz Puv Vu Ati Qsuqis Deti . Gus ni, vjev’t e tohp ug e duqzxsovis/neslivis/tqennis.

Xjip zua vjopl ecuav ov, nz gsoipft fofp’v ineom xovj tackidv mopit ug “Gepdz E Coli Vsoq Vu Vji Tuavj Ug Gsepdi?”

 

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