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Get to the point

Discussion in 'General Entrepreneur Discussion' started by Andy Black, Nov 11, 2018.

  1. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    1) “I’m writing to say ...”

    Why not just say it?

    “I’m writing to tell you that your car insurance ads showed when I did a search for home insurance.”

    vs

    “Your car insurance ads showed when I searched for home insurance.”



    2) (Pet hate) “I know you’re busy so will keep this brief.”

    You’re right. I’m busy. Please get to the point.



    3) “Can I ask you a question?”

    You just did. Why not ask the question you want to ask?



    Common copywriting advice is to remove half your copy, then remove half again.

    Another tip is to consider throwing away the first paragraph or sentence and get straight to the point.


    (Thread inspired by observing how cold emails often don’t respect my time and that communication from successful business owners is short, blunt, and to the point.)
     
    Raoul Duke, Intax, Dramolion and 31 others like this.
  2. Suzanne Bazemore
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    Suzanne Bazemore Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    You're right. In my writing group, we call it literary throat-clearing. I will also be aware not to do that in business writing.
     
  3. Tommo
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    Tommo Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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  4. S.Y.
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    S.Y. Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    I recommend Shani Raja's course Writing with Flair: How to Become A Masterful Writer on Udemy.

    A game changer!

    It covers simplicity, clarity and economical writing; among other things.
     
  5. UnrealCreative
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    UnrealCreative It's Only The Beginning. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass Summit Attendee

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    Hey, @Andy Black

    Didn't have time to write a short reply, so I'm writing you a long one instead.

    ...

    This is a good post. :)
     
  6. TonyStark
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    TonyStark I'm not dead yet Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Literally just got this message from LinkedIn (1 of 100’s)

    0FA34289-AC38-4752-B68B-DA633FB39959.png

    I know it’s spam, but if they’re really trying to recruit people, I’m not gonna read through all of that and call them back, without at least a salary offer + hours.

    (She actually replied, this is funny)

    158640DB-F829-47C8-B1C9-773ECD2D265D.png

    Like lead with your best offer, not a unintelligible sales pitch...
     
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  7. JamItFast
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    JamItFast Contributor Read Millionaire Fastlane FASTLANE INSIDER

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    The book Writing Without Bullshit improved my business writing.

    You will learn how to spot bad writing habits and how to correct them.
     
  8. GoGetter24
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    GoGetter24 Gold Contributor Speedway Pass

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    Definitely. "Downward pressure on verbosity" is how I put it. Terse and expressive gives the best results, and people blathering on is usually an expression of low self-esteem, aimlessness, being a time-waster etc.

    Even in cafes people do it:
    "hi, yeah I'd just like to get a latte please", "hot/cold?", "let's make it a cold one", "what size?", "medium would be good thanks", god damn!
    Versus:
    "a hot large latte please"

    Don't say a single word to the customer that doesn't directly address the key things they care about, unless it's below the fold or behind a "find out more" button (for the types who need to be cajoled into buying).

    "Position open for pipe sales manager for Austin/San Antonio region. $100k neg., 9-5, Mon-Fri. If interested email resume to: ...".

    No I'm not interested, but now I know how much a pipe sales manager makes, and it only cost a few seconds of reading, so I'm not pissed off with you.
     
  9. Stargazer
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    Stargazer Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Very simple formula taught at school.

    A. B. C

    Accuracy, Brevity, Clarity.

    Whether speaking or writing.

    Lincoln's Gettysburg address was relevant to the intended audience, not too long or too short and easily understood by the audience.

    JK Rowling's Harry Potter novels are relevant to the intended audience, not too long or too short and easily understood by the audience.

    Dan
     
  10. iizu
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    iizu Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    Hello Sir,
    I'm writing to tell you that I know you're very busy and I must keep my forthcoming question very brief. So can I ask you a question?
     
  11. TonyStark
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    TonyStark I'm not dead yet Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    :rofl::rofl:
     
  12. superb
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    superb Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Hahaha! This goes for phone calls too. I get quite a few calls on a daily basis, many of them begin this way, some of them will even be an awkward combination of 2 and 3!

    Post edited multiple times in an attempt to be brief and to the point...
     
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  13. Davejemmolly
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    Davejemmolly Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    A variation of the shit sandwich

    1) you're awesome
    2) I can't believe how badly you stuffed that up, my three year old could have done better!
    3) I love your tie!
     
  14. luniac
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    luniac Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Im applying this to my app development. I used to have a menu on app start, now its just 1 button "PLAY"
     
  15. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Ah ffs. Meanwhile, on LinkedIn:

    [​IMG]
     
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  16. Raoul Duke
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    Raoul Duke Tallest Lannister Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass Summit Attendee

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  17. UnrealCreative
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    UnrealCreative It's Only The Beginning. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass Summit Attendee

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    @Raoul Duke two can play at this game.

    Screen Shot 2018-11-13 at 7.21.12 PM.png

    Okay. I'm done wasting everyone's time.
     
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  18. Maxboost
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    Maxboost Silver Contributor I've Read UNSCRIPTED Speedway Pass

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    What's wrong with this one? I use this for my emails to put the reader in an agreeable state and to acknowledge his time is important.

    I then follow up with ONLY 6 lines or less of text all separated with no wasted language to get the point of the email.

    What do you guys think?
     
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  19. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Admin Post
    *Delete*
     
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  20. rogue synthetic
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    rogue synthetic * Not actually Rutger Hauer Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Yo dawg I heard you like to ask questions about asking questions when u ask questions about asking questions, so I put some questions in yo questions so you can ask questions about asking questions while u ask questions
     
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  21. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    If it works then keep doing it.

    From a sample size of one (me) I know that my friends don’t start conversations with me like that, but people just about to waste my time do.

    You’ve a split second where I read your email, and maybe before I even open it because I can see the first few words in the email preview.

    If I saw that in my split second then I hit delete.

    Emails I need to action don’t start like that. I’m thinking a letter from the bank, my mortgage provider, my car insurance, etc.


    “Dear Andy,

    We know you’re busy so will keep this brief.

    Your website is down. We’re working on it and will let you know as soon as it’s up.

    Regards,
    Max Boost”



    When a stranger tells me they’re not going to waste my time then I figure thats exactly what they’re going to do by trying to put me in an agreeable state so they can try to sell me something.
     
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  22. ZF Lee
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    ZF Lee Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Something I picked up from Joseph Sugarman:

    1. Write the first draft of emails.
    2. Go out and take a walk. Let your brain process the stuff unconsciously.
    3. Come back, review and edit.

    Repeat Steps 2-3 as needed until the work is concise enough.

    And it actually works for STUDYING in school and college. Kids that hope to burn the midnight oil to the max actually cut their mental processes and eventual output into pieces with such bloody inefficiency.

    Address by name. Or department, if you can't find any names to look for.

    Nah, make a first call, ask for the receiver's name, and ask for him/her again later or use the name in email later.

    Works well for many companies that usually staff the customer service department with 5-10 regulars, but I'm not sure about dealing with departments of 50+ folks.

    Quality post

    I can foresee Linkedin taking a nosedive similar to that of Facebook at this rate.....
     
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  23. MTEE1985
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    MTEE1985 There is no opportunity in comfort Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    View: https://www.dailymotion.com/video/xqs1mr


    Makes me laugh every time.

    On another note, my pet peeve is when they lead with “I’m not trying to sell you anything, but...” (proceed to sales pitch) immediately setting a precedent that they aren’t truthful.
     
  24. Jeff Noel
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    Jeff Noel Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    My eyes can't stand all the gold you're throwing at them, but my mind is craving for more.
    Thank you Andy !
     
    Andy Black likes this.
  25. Maxboost
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    Maxboost Silver Contributor I've Read UNSCRIPTED Speedway Pass

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    Makes sense. What do you put on your first line? Do you use any attention grabbers? How do you increase the probability of your reader opening the email and reading all the way through? What about the subject line?
     
    Andy Black likes this.

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