If there is a thread I missed in my search I apologize. I saw this touched on a few places both on this forum and elsewhere.
A lot of people online preach that when starting a business (such as a web design agency, smma, consulting, etc) it is better to start as a specialist. Ideally picking an industry, a niche and in many instances a sub-niche or niche within a niche.
I have one friend/mentor of which feels strongly about approaching as a generalist. He believes that this helps with market testing and more opportunity. He believes that specialists fail when there is no longer a demand for their expertise. Which I can entertain/understand, but I believe most specialists would then pivot to a new demand.
I'd like to hear your thoughts on this topic. I am a pretty open minded person (which is a curse and a blessing )
A lot of people online preach that when starting a business (such as a web design agency, smma, consulting, etc) it is better to start as a specialist. Ideally picking an industry, a niche and in many instances a sub-niche or niche within a niche.
I have one friend/mentor of which feels strongly about approaching as a generalist. He believes that this helps with market testing and more opportunity. He believes that specialists fail when there is no longer a demand for their expertise. Which I can entertain/understand, but I believe most specialists would then pivot to a new demand.
I'd like to hear your thoughts on this topic. I am a pretty open minded person (which is a curse and a blessing )
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