Gary Halbert 30 day challenge Copywriting Group

[kytro360]

I tried writing out copy by hand but felt myself zoning out and getting bored of it by the second week.

 

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[Mac]

Another great marketing/persuasion book is "The Forbidden Keys to Persuasion" by Blair Warren.

 

[sdemierre]

Officialy my favourite new member of TFLF.
Intelligent approach, fine attitude, value input.

I read the whole thread and it was really funny to see how as the thread went along

Officialy my favourite new member of TFLF.
Intelligent approach, fine attitude, value input.

Thanks!
An example of this...
yesterday I opted in to a site mentioned in this thread. The FIRST email I got talks about market awareness and talks about how a specific ad targets all market awareness... which acording to Eugene it´s impossible to do. (1 ad should target one awareness state).

I remember once I asked John Reese "How do you know when you know enough?" And he said... You already know enough.
Now that I REALLY got into learning copywriting in a mechanistic way, I can say I found the answer to my question. You know enough (marketing / e-marketing) after reading all these books.

Most of these guys learnt copywriting first, or learnt from somebody who was into direct marketing and THEN they applied it to internet.

All the "Gurus" are only rephrasing or coining names after what these authors wrote.

The reason to read only these guys is because this will become your foundation to a solid future, if you put cheap "stuff" in the foundation sooner or later the building will show cracks. And you will not know where they come from.

If you are reading all books from pdfs ( I must confess I am) then pay special attention not to read Caples 5th edition. I haven´t. If what I heard is true, about 30% of it is doubtful.

PS: I plan on buying all these books anyway. (somebody mentioned that and I think it´s great advice)

 

[sdemierre]

Done copying all ads. This process was awesome.
It´s funny that you may hear the best advice of your life 10 times and ditch it as "fanatism" and it may actually be "the best advice of your life"
Breakthrough advertising is out of this world.

 

[GMSI7D]

Breakthrough advertising is out of this world.

yes i am reading it

the author slaps our face with this big idea :

the Mass desires are an energy to be mastered like nuclear energy or any form of energy

we are dealing with the emotions of the masses to be focused on a product.

we are thinking at a meta level , like business strategists or american think tanks.

 

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[sdemierre]

Merci beaucoup!

 

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[sdemierre]

tu parles français ?

parceque j'ai trouvé une video en français de christian Godefroy sur " how to write a good advertisement "

this is a video about schwab's " how to write a good advertisement" for french speaking users.

Oui, c´est pas ma langue maternelle mais oui (yes I do)
Thanks for the link

 

[notyet]

Progress update (it was hard to get my hand on the books):

• Scientific Advertising
• The Robert Collier Letter Book
• Tested Advertising Methods
• How To Write A Good Advertisement
• The Gary Halbert Letter
• The Boron Letters
• The Lazy Man's Way To Riches (Book 2 is very fastlane)
• Break-Through Advertising
• 7-Steps To Freedom
• Boron 2
  

Does anybody has the advertisements? I can't seem to find them. Just the first from the list.
@Enki can you add me to the dropbox folder?

 

[Michaelblackc]

"The journey of a thousand miles begins with one step". - Lao Tzu

Finished The Boron Letters.

The Boron Letters
The Gary Halbert Letter
Scientific Advertising
Tested Advertising Methods
The Lazy Man's Way to Riches
Your First 100 Million
Break-Through Advertising
7-Steps To Freedom
How To Write A Good Advertisement
The Robert Collier Letter Book

Now is the turn of The Gary Halbert Letter (8 issues)

 

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[Michaelblackc]

The Boron Letters
The Gary Halbert Letter
Scientific Advertising
Tested Advertising Methods
The Lazy Man's Way to Riches
Your First 100 Million
Break-Through Advertising
7-Steps To Freedom
How To Write A Good Advertisement
The Robert Collier Letter Book

 

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[Michaelblackc]

The Boron Letters
The Gary Halbert Letter
Scientific Advertising
Tested Advertising Methods
The Lazy Man's Way to Riches
Your First 100 Million
Break-Through Advertising
7-Steps To Freedom
How To Write A Good Advertisement
The Robert Collier Letter Book

 

[arfadugus]

The Boron Letters
The Gary Halbert Letter
Scientific Advertising
Tested Advertising Methods
The Lazy Man's Way to Riches
Your First 100 Million
Break-Through Advertising
7-Steps To Freedom
How To Write A Good Advertisement
The Robert Collier Letter Book

Agree. I didn't really start learning anything until I actually tried to write copy for real clients. There is so much that none of these books will prepare you for.

 

[Michaelblackc]

The Boron Letters
The Gary Halbert Letter
Scientific Advertising
The Lazy Man's Way to Riches
Tested Advertising Methods
Your First 100 Million
Break-Through Advertising
7-Steps To Freedom
How To Write A Good Advertisement
The Robert Collier Letter Book

 

[Argue]

Bump.

The third link in the OP is not working:

Does anyone have an alternative?

Thanks.

 

[RandD]

Thanks for making this thread! (The Robert Collier link was a big help)

I decided to reformat the original letter to make it easier to read and follow.

Here's my post on Medium.

Let me know if it helps! I'm currently on day 10.

Thank you! The reformatted letter is helpful.

 

[Magna]

I'm starting this tomorrow. Thanks for makign this post.

 

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[finnyfun]

I just want to alert you guys that the page for Gary's favorite ads is a tech support scam. Will be trying this!

 

[Edward5]

Is anyone reading in chronological order just like it was written in the letter? I am starting with the first book scientific advertising and then on down the list. Maybe a bit too militant for some, but, thats how I am doing it

where is that list of books?

 

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[Edward5]

Eyes on the prize guys n gals.

• Scientific Advertising
• The Robert Collier Letter Book
• Tested Advertising Methods
• How To Write A Good Advertisement
• The Gary Halbert Letter
• The Boron Letters
• The Lazy Man's Way To Riches
• Break-Through Advertising
• 7-Steps To Freedom

Can you write the authors?

 

[Edward5]

No.

View attachment 44872


I have some bad news, chief.

If THIS is all you can muster after 5 years on the forum, it ain't EVER happening no matter how many books you read - though it appears you lack the initiative to even Google like a normal F*cking human being so I'm unsure if you can even read a single page before asking another retarded question.

you know what dude, maybe there are in this world more intelligent human beings than you. Example: why someone shuld ask for the name of the authors?, maybe because in this overwhelm world there can be many books with the same titles but different authors. Got that?

 

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